FOX Sports Grill Launches New Hunger for Competition and Thirst for Action MenusApril 21, 2009
WESTLAKE VILLAGE, CA – April 20, 2009 -- FOX Sports Grill (www.foxsportsgrill.com), the upscale chain of sports restaurants, under its new owner DHP, LLC has launched two new menus. With a focus on fresh and flavor, the chain has expanded its food and beverage offerings with the new “Hunger for Competition” food menu and “Thirst for Action” beverage menu.
“We have classically trained culinary chefs at each of our locations whose talents and creativity are featured in our new menu,” said William Dallas, Chairman and CEO of FOX Sports Grill. “We are also excited to be implementing our first corporate-wide beverage menu that contains a variety of innovative drinks as well as FOX Sports Grill signature cocktails.”
The “Hunger for Competition” menu items are made fresh-from-scratch daily. New selections include the Chipotle Pork Sliders, Steak Salad and Four-Layer Chocolate Cake along with a variety of appetizers and desserts perfect for sharing. To illustrate talents of local executive chefs, each chef created regional favorites for their market such as Hawaiian Poke created by Chef Christian Hunter for the San Diego FOX Sports Grill, Fried Green Tomatoes prepared by Chef Shawn Duarte in Atlanta and Jalapeño Bacon Wrapped Shrimp developed by Chef Chuck Lopez in Houston.
Also offering local favorites is the “Thirst for Action” beverage menu which features regional wine and beer selections as well as more than 30 core cocktails. Highlights on the menu include eye-catching splash photography, FOX Sports Grill signature cocktails such as the Touchdown Tea, Mojito Madness, All-Star Sangria and Grand Stand Lemonade, martinis made with sinkers versus traditional garnishes, a line of bomb shots, fresh homemade lemonade and a variety of beer cocktails where two beers are mixed together to create unique flavors.
In addition to the rollout of the “Hunger for Competition” and “Thirst for Action” menus, FOX Sports Grill recently opened its newest location in San Diego with plans to open three more locations in 2009 and early 2010. Additional initiatives include a new guest loyalty program and an all-star football themed promotion which are both expected to launch this summer.
About FOX Sports Grill
FOX Sports Grill has received numerous awards including; 2006 “Best New Sports Restaurant” for Dallas, TX; 2005 Award of Excellence from Wine Spectator, 2005 “Best New Sports Restaurant” from Creative Loafing in Atlanta, GA; Readers Pick for Best New Restaurant 2005 by the Houston Chronicle; 2004 Hot Concepts! Award from Nation’s Restaurant News; National Trendsetter and Top 100 Bars from Nightclub & Bar Magazine and others. Under DHP LLC, FOX Sports Grill operates six locations in Atlanta, GA; Houston, TX; Plano, TX; Scottsdale, AZ; Seattle, WA and San Diego, CA.
Media Contact: Tori Matt, Director of Marketing