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Profitable Promotions

Celebrate The "Year of the Rabbit" With Tsingtao Beer's Chinese New Year Promotion

January 12, 2011


CHICAGO – January 2011 – Retailers can celebrate Chinese New Year and ring in increased sales and profits by leveraging Tsingtao Beer’s 2011 “Year of the Rabbit” on- and off-premise promotion, which runs in January and February 2011. This is Tsingtao’s largest promotion of the year in celebration of Chinese New Year, which starts on February 3 and continues until the end of the month.

Tsingtao Beer

Tsingtao Lager, the number one imported Chinese beer in the United States, and smooth, light-tasting Tsingtao Pure Draft, will be featured on exciting, new dual-branded point-of-sale items to increase brand awareness with consumers, leverage Tsingtao Pure Draft’s nationwide availability and maximize Tsingtao display impact during its number one selling period.

“Chinese New Year is the perfect time for retailers to generate ad features and displays for both Tsingtao brands,” said a brand representative for Crown Imports, Tsingtao’s U.S. importer. “We encourage on- and off-premise accounts to take full advantage of this unique promotional opportunity by utilizing all Tsingtao thematic point-of-sale materials to celebrate the ‘Year of the Rabbit’.”

Tsingtao Lager and Pure Draft will be supported with all-new thematic point-of-sale items that have a fresh, contemporary look and feel, designed to maintain ownership for the Chinese New Year promotional period, maximize the Tsingtao brand family display impact and pull through in Asian market and general market grocery and independent liquor accounts, and generate trial in core Chinese and emerging Pan-Asian general market on-premise accounts. On- and off-premise point-of-sale features a QR code that is supported by a mobile site communicating Tsingtao’s taste profile, Asian recipes, and educating consumers on Chinese New Year.

For the off-premise, Tsingtao offers a variety of 2011 “Year of the Rabbit” point-of-sale items sure to generate consumer excitement at retail, including an expandable five to 10 case display bin, a large two-sided display screen with 360° view, two-sided banners, pennant strings, easel cards and tuck-in price cards.

On-premise accounts can decorate their establishments with new two-sided display screens, satin banners, bamboo wall calendars, and pennant strings.


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