42BELOW Vodka joins VICE on Seven Episode Series Featuring Chromeo, Bompas & Parr, Duckie Brown, Roman & Williams and moreJanuary 18, 2011
CORAL GABLES, Fla., Jan. 13, 2011 /PRNewswire/ -- Today VICE and 42BELOW vodka announce the debut of League of Two, a new Web series exploring the nature of creative partnerships. Seven webisodes profile several of the most innovative dynamic duos working in the fields of music, film, food, fashion and design. Each piece presents the history, significance and working process of each pair while capturing the agonies and ecstasies of working in collaboration. The seven webisodes can be viewed at http://vbs.tv/leagueoftwo.
"A brand that celebrates independent spirit, creativity and being a bit different from the rest, 42BELOW vodka saw an opportunity to showcase thriving creative duos with the League of Two, so we jumped at it," said Joe Metevier, brand director, 42BELOW vodka.
Some of today's most creative and gifted duos may fly below the radar to many people, but are well regarded in their industries. Foodies, audiophiles, and film buffs may enjoy the end result of a particular collaboration, but do they know what goes into making it that spectacular? It's an intricate process with many highs and lows, and conceivably some hair loss, but ultimately the final product is worth their efforts.
"We started to notice that a lot of the most interesting, innovative and strangest subjects worked in pairs, so we decided to create the League of Two series and put a microscope on the collaborative process of duos," said Thobey Campion, producer, VBS.TV. "Instead of common profile pieces, we found duos from all walks of life and joined their on-going work process. From legendary designers, Duckie Brown and Roman & Williams, to experimental food pioneers, Bompas & Parr, the resulting episodes all provide a true explanation of the term mutually beneficial."
League of Two featured artists and webisode launch dates, include:
Partners & Spade (Tuesday, Jan. 4)
Creative tycoons Andy Spade and Anthony Sperduti are behind the hybrid design agency Partners & Spade, located in the heart of Manhattan's NoHo district.
YACHT (Tuesday, Jan. 18)
A product of Portland, Oregon, this electro-pop lifestyle band entered duo-ship in 2008. Their manifesto reads; YACHT is a "…belief system…all people are welcome to become members of YACHT." We suggest you climb aboard.
Duckie Brown (Tuesday, Feb. 1)
New York designers Daniel Silver and Steven Cox of the menswear line Duckie Brown use hand tailoring, unique fabrics and bold colors to ensure they are "dressing men beautifully."
Bompas & Parr (Tuesday, Feb. 15)
London blokes Sam Bompas and Harry Parr are something like culinary architects, on a mission to show the world what it means to truly experience food.
Duo To Be Announced (Tuesday, March 1)
Roman & Williams (Tuesday, March 15)
Founded by Robin Standefer and Stephen Alesch, the New York based architectural design duo have an uncanny ability to find harmony in "seemingly disparate objects," fostering the creation of some of the worlds most renowned design spaces.
Chromeo (Tuesday, March 29)
Montreal-based electrofunk duo, P-Thugg (Patrick Gemayel) and Dave 1 (David Macklovitch) are best friends and a rarity as an Arab/Jewish collaboration that happens to make amazing music.
As evidenced by its name, 42BELOW has a penchant for numbers. This highly awarded vodka is created 42 degrees below the equator in one of the most remote places in the world – New Zealand. One of the last countries to be inhabited by man, New Zealand is home to some of the purist water and air the world, another combination that works well together. 42BELOW respects the natural elements of its native land and the imaginative and artistic qualities of their consumers and the duos captured in the League of Two series.
42BELOW has its own duo worthy of inclusion in the League of Two, Vodka Professors Paul Franich and Raj Nagra. Franich has been with 42BELOW vodka since its inception – helping launch the brand in New Zealand with founder Geoff Ross and has since carried the brand to the U.S. as the New York City Brand Ambassador.
Nagra an expert mixologist and bartender has been at it for more than 15 years. Impressing cocktail seekers with precision bottle flair and well crafted beverages, he joins forces with Franich during the United States Bartender's Guild's 42BELOW Cocktail World Cup to share their art and passion with the world. This truly unique event brings the world's best and most passionate bartenders to the world's greatest country, New Zealand, for a week of extreme activities and innovative cocktail making.
In honor of the League of Two and its subjects, Paul and Raj paired up to create a dynamic dozy of a drink known as "The Duo."
Two parts 42BELOW Vodka
One half part Martini Bianco
One lemon twist
Take a frozen mixing glass and fill with large cold, hard ice cubes. Add Martini Bianco, stir briefly and strain. Add two parts of 42BELOW vodka and stir rapidly for 12 seconds. Strain into a frozen cocktail glass and garnish with a lemon twist.