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Jim Beam Partners With 10 Esteemed Artists to Offer Exclusive Downloads Recorded at Live Concerts

March 22, 2011


DEERFIELD, Ill., March 18, 2011 /PRNewswire/ -- Jim Beam announced the first-of-its-kind "Live Music Series" – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. Jim Beam will offer a program that allows legal-aged consumers to choose exclusive song downloads from the Live Music Concert Series, where legal.*

The Jim Beam Live Music Series artists include: Kid Rock, Bob Schneider, Cold War Kids, Derek Trucks and Susan Tedeschi Band, The Fray, Grace Potter and The Nocturnals, The Hold Steady, Manchester Orchestra, O.A.R. and Richard Ashcroft. Beginning in May, special boxes of Jim Beam and Red Stag by Jim Beam will be marked with offer details and instructions on how to download a total of five (5) Live Music Series tracks from the ten artists on JimBeam.com. Jim Beam will also be streaming portions of each Live Music Series concert and exclusive interviews with each artist on JimBeam.com and Pandora.

The Live Music Series builds on Jim Beam's tradition of groundbreaking music programs. In 2010, the Brand launched a breakthrough consumer program for both the spirits and music industry by offering exclusive Kid Rock music downloads on Jim Beam and Red Stag by Jim Beam special boxes. This year, Jim Beam is boldly expanding its music platform by offering fans a wider selection of exclusive content while providing an array of live performances throughout 2011.

"The Jim Beam Live Music Series celebrates the bold choices musicians have made that ultimately paved the way to where they are today," said Rob Mason, Director, U.S. Bourbons, Beam Global Spirits & Wine. "We're cranking up Jim Beam's music platform this year by hosting premier live concerts with bold musicians and offering consumers more exclusive content along the way."


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