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Profitable Promotions

Lucky 7s

July 5, 2011 By: Jenny Adams Night Club and Bar Magazine


“Everybody loves a great deal,” says Christopher Wrenn, manager of Voodoo Rooftop Nightclub at the Rio in Las Vegas, which is why the nightclub’s latest promotion — the 777 Menu — is popular with tourists and locals alike.

Since its launch in March, the menu has been a big hit for the outdoor venue. From the time the bar opens at 5 p.m. until 7 p.m., seven items are priced at $7, including the shrimp cocktail, coconut shrimp, crab cakes, Belvedere Cosmo cocktails, Mai Tais, and house red and white wines.

Voo Doo Rooftop Nightclub

“This kind of offering appeals to a wide array of clientele. Everything from our conventioneers looking to grab a quick bite to eat before retiring for the day to our curious locals looking to come out for the evening and experience something new without breaking the piggy bank.”

Given its success, Wrenn has no plans to change the options or end the promotion any time soon.

“We wanted to have a wide variety of offerings so that our guests would be tempted to try something that they wouldn’t normally have while at the same time have something for everybody,” he says.


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