Lei-ng the GroundworkJanuary 12, 2011 By: Jon Taffer
This promotion is an easy way to add a layer to an existing promotion or just to add some fun to your regular Saturday night party. As your customers come through the doors put a plastic Hawaiian lei around their neck. Or consider making it a contest just for the women. If it is early winter, Mardi Gras beads can be a easy substitute. Either way, both leis and beads are available at any party supply store, or you can buy them online or from a catalog such as Oriental Trading Company for as little as 15 cents each.
To start off the promotion, make several announcements throughout the night that you are looking for the girl or guy that can collect the most beads or leis. Make sure the DJ tells everyone they have to work for their beads or leis! Late in the night ask the person with the most leis or beads to come to the DJ booth and claim his or her prize. Then put all of the finalists on stage and let them throw out the beads or leis they collected throughout the night.