Impeccable TasteOctober 6, 2011 By: Jenny Adams Night Club and Bar Magazine
Four Seasons' brand name is synonymous worldwide with luxury and the finer things in life. For the brand’s 50th anniversary, the public-relations team behind the Four Seasons Hotel New York worked hard to find the perfect promotion to feature at The Bar. A lounge located just off the main lobby, The Bar sees a wealth of international clientele as well as plenty of New York City society.
“The Bar at Four Seasons Hotel New York has a very loyal clientele and is a very trendy spot,” says Tiffani Cailor, director of public relations for Four Seasons Hotel New York.
Likewise, the venue enjoys loyal relationships with its top-selling spirit brands. So, for almost a month, a special anniversary Martini was offered, made from Russian Standard Imperia vodka, adorned with 24-carat gold leaf and served in a keepsake Steuben Verve Collection crystal glass. Guests walked away with the knowledge that half of the cocktail’s $50 price tag went directly to Grow NYC, a hands-on non-profit organization that improves New York City through environmental programs. Grow NYC helps transform communities block by block and provides access to healthy, fresh local food for all New Yorkers, growing and maintaining vibrant green spaces and community gardens.
“We sell about five a week of the 50th anniversary cocktail at $50 each,” offers Nurkan Arin, bar manager at The Bar. “Our selection for house brand vodka is also Russian Standard. We like to rotate this every few years to give a chance to different brands and producers.”