Score Big with Fall Football PromosSeptember 29, 2010 By: Emily Hanna Mayock
Yes, football season may be well underway, but hopefully you’ve been able to engage a steady, faithful crowd who are hitting up your bar on Saturdays for college football, Sundays for pro pigskin and Monday nights for the ever-popular Monday Night Football. If you’re still searching for that crowd, click here for tips on how to gain football fanatics inside your bar, or read on for some examples of football promos that are seeing success at the bar.
Pro Football Pick ’Em at Buffalo Wild Wings, locations nationwide
The sports-focused chain hosts a Pick ’Em Challenge, a weekly competition with Buzztime where guests pick the winner of each pro football game throughout the season. Winners at each of the 696 locations are awarded a $25 gift card, which gets people coming back each week hoping for a chance to win — or use their gift card if they already clinched the prize. Plus, guests want to stop in for a chance to win the grand prize for the Pick ’Em Challenge: a trip to the Rose Bowl. Winners will get a chance to play a flag football game coached by Jerry Rice, Deion Sanders, Mike Golic and Mike Greenberg from ESPN’s “Mike & Mike in the Morning.” Additionally, Buffalo Wild Wings promotes “tablegating” — creating the same experience for guests as they’d experience outside the stadium, including wings, flatbreads and Bloody Marys. www.buffalowildwings.com.
Cruise Out of Cleveland, Public House’s Cleveland Browns Sunday
Two years ago, Cleveland’s Public House was a finalist in Nightclub & Bar’s Five Star Awards for its Cleveland Browns Sunday promotion. Combining the die-hard dedication of Browns fans and the abysmal winter weather of Cleveland, Public House owner Kevin Kelly tackled the promotion head-on. Every time the Browns have a game, patrons can stop by at any time and submit one entry per person for a seven-night Super Cruise for two and a chance to share in more than $100,000 in prizes. “We receive the cruise at a substantial discount, so the cost factor [to Public House] is only $50 per entry day,” Kelly explains. Patrons return week after week to submit their entries and increase their chances of winning; the promotion is now the venue’s most popular promotional tool, thus driving traffic on a traditionally slow day. And the day of the drawing is a huge event too, he says. Kelly captures e-mail addresses on drawing entries, which enables additional marketing, generating loyalty and return business throughout the year.
Balloon Drop at Stir-Ups Parlor and Saloon, Green Bay, Wis.
Located in Packers Nation, Stir-Ups Parlor and Saloon ran a Balloon Drop promotion at midnight each evening before a home Packers game last year. During it, employees dropped more than 100 balloons filled with prizes over the dance floor. Prize coupons included free T-shirts, free drinks, covered bar tabs and free tickets to the Packers game, supplied by a local beer distributor. www.stir-ups.com.