Vegas Pool Season off to Swimming StartMay 28, 2009 By: Bryan Bass
As summer finally approaches, partygoers everywhere are awaiting the rising mercury to start their fun in the sun. But in Las Vegas, where pools take on a nightlife — or daylife, rather — of their own, the parties started as early as mid-March. In the June issue of Nightclub & Bar magazine, you will find a full story on the continued progression of nightlife’s takeover of the sunlight, highlighting six of Vegas’ top pool clubs and how they set themselves apart from the competition. Make sure you grab your copy or click here to subscribe and receive a copy on your doorstep each month. In the meantime, with temperatures already in the triple digits, here’s a sneak peek at how this pool season is shaping up to the most profitable yet in Vegas.
Rehab, Hard Rock Hotel & Casino
The country’s most popular pool party got off to a raging start on April 19 with the doggfather himself, Snoop Dogg. Entering its sixth season, the opening day of Rehab was the most profitable single day in the 14-year history of the property through the combined efforts of Rehab, rooms, restaurants, bars and the casino. Pretty impressive, considering some of the legendary events the property has hosted in its lifespan.
DayDream Day Pool, M Resort
The newest pool club to Las Vegas has proven that the valley locals don’t necessarily need the big-name DJ or celebrity host to spend time in the sun. Instead, DayDream is focusing on the local industry crowd who spend their nights shilling bottle service and pouring endless cocktails up and down the Strip. With six weeks under its belt, the venue, which focuses on relaxation poolside, has already seen more than 10,000 locals shun the Strip in favor of this toned-down and low-key offering.
TAO Beach, The Venetian
One of the most adaptive pool decks in Las Vegas is flexible enough to host sunbathers during the day and serve as overflow and additional real estate for the nightclub at night. With varying promotions that invite guests through the venue day, evening and night, TAO Beach has gotten off to a swimming start. One report has TAO Beach revenue already showing a 40 percent increase from this time last year, and it still is within its first 30 days of operations.
Wet Republic, MGM Grand Hotel & Casino
Las Vegas’ first ultra-pool has hit the ground running, bringing in high-profile celebrity hosts, live poolside performances and world-renowned DJ talent that has tourists and locals alike clamoring for deck chairs and getting sun-burned by the velvet rope. Over Memorial Day weekend, Wet has created Vegas’ first five-day-long weekend with a DJ line-up that can best be defined as intense. Crowd-frenzying DJs like Roger Sanchez, Sharam of Deep Dish, Deadmau5, Cedric Gervais, Victor Calderone, Boris, Kaskade and Miguel Migs are all inked to man the poolside turntables during the celebration.
Bare, The Mirage
The only topless offering on the list has reintroduced its popular Bare Industry Card. Five hundred cards are given to female industry elite, from cocktail servers and bartenders to hair dressers, stylists, product reps, go-go dancers and “local socialites.” The card gives each beautiful sunbather complimentary cocktails for her and a friend, and each card also gives preferred placement for the daybeds and poolside chairs. Several dozens of cards are reserved for those who were overlooked in the initial distribution.
Palms Pool, Palms Resort & Casino
One Vegas nightlife company making a concerted move toward eco-clubbing is the N9NE Group, which saw rays of sunlight as an opportunity to power up the poolside beats. This summer, the group will introduce the city’s first solar paneled DJ booth, which is self-powered during the day and collects energy to be used later at night. Local resident DJ ROB took the booth for an initial test drive, and it had its next test Memorial Day Weekend when renowned mix master Carl Cox gave solar powered spinning a shot.