Sin City Goes South of the BorderSeptember 9, 2009 By: Nightclub and Bar Night Club and Bar Magazine
The N9NE Group of Las Vegas heads up some of the hottest clubs in the world. To show its appreciation for loyal patronage, a few times a year the group hosts “sleepover” parties, with free VIP invites extended to the movers and shakers of Sin City.
“We do these between four and six times a year,” explains David Gutierrez, marketing manager for the N9NE Group. “Following a big weekend, when we are at low occupancy at the Palms, we get a block of rooms at a discounted rate. We offer the rooms at that rate to our locals, and then we take over a floor in the hotel and create four fantasy suites.”
Each sleepover party has a theme, and the latest one, held on May 26, was Hot Tijuana Nights. Hornitos Tequila stepped in as the sponsor, providing complimentary tequila cocktails and shots.
To tie in a nightclub property with each sleepover, guests are given wristbands at a participating bar around 10 p.m. For the Tijuana Nights event, everyone went to Moon Nightclub for the evening before they headed up to the 26th floor after-party, where the walls were plastered in Hornitos advertisements, a line was drawn on the floor indicating where America becomes Mexico, and a man dressed as a cartoon donkey posed for pictures with guests.
“In one of the rooms we created a mock jail,” explains Gutierrez. “We hired models to arrest people, and then their friends had to take a tequila shot to get them out of jail.”
The themed evenings draw plenty of attention from Vegas regulars as well as celebrities; rapper Nelly attended Tijuana Nights. “Sales always go through the roof for the hotel and the nightclub when we do a sleepover, and we get a lot of celebrity attention.”