Revive Your Spirits Over the Holiday WeekendMay 9, 2012 By: Alissa Ponchione
Long holiday weekends are a welcome respite for revelers looking to take advantage of a fleeting vacation from real life. Yet, for bar and nightclub owners, a long weekend provides ample opportunity to create a one-stop weekend party that will be enjoyed by all.
At Stingaree, located in San Diego’s Gaslamp Quarter, Memorial Day weekend is the perfect reason to market Revive, the weekend party that begins every Sunday at 5 p.m. The high-energy, indoor dance party is a unique experience with the distinct purpose of extending pool-party hours and delaying the week for just a bit longer.
The “Sunday fun-day” celebration launched April 15 to prepare for a summer season of debauched revelry.
“Revive is super cool,” explains Shane Brennan, managing partner of Stingaree. Revive, he says, was launched to follow Hard Rock Hotel San Diego’s Intervention pool party. The Hard Rock party runs until 7 p.m. every Sunday, while Stingaree opens its doors at 5 p.m., with the party lasting until 10 p.m.
“It’s an intermediary party where people are getting done with the (Hard Rock’s) pool party and are just starting Sunday fun-day,” he says, adding that there’s nothing for those patrons to do in between venues except go home and take a nap. “We have the middle party so people can (party) throughout the day.”
Stingaree in San Diego.
To make a name for itself in the downtown San Diego market, a place crowded with bars and clubs as well as anxious partiers looking for something to do, Brennan and his team worked for months to provide a unique experience for patrons that come out for Revive.
Elements of the dusk-time bash include portable oxygen tanks, anti-hangover shots and Zico Coconut Water — all to deliver optimal energy to clubgoers. Additionally, the Revive party includes the Revive Salon. Located in a private dining area, the salon is ready for all of the female attendees who want to “go in there and get their hair and makeup touched up,” Brennan says, adding that it keeps them fresh.
To maintain such unique amenities, Brennan partners with businesses, including NoHo hangover shots, Hollywood Tans and more.
Brennan says that planning for Revive started two months ago; part of that process involved figuring out what vibe the club wants to portray. “It’s a high-energy party,” he insists, with Top 40 open-format music playing, as well as party rock and electronic. “It’s a ‘wow’ factor.”
Preparing for a Holiday Weekend
Because Revive is a staple in San Diego, Memorial Day is a holiday that can attract locals who want to party, as well as out-of-town travelers looking for a reprieve from their daily lives. Savvy operators, like Brennan, know it’s a way to get more and more people flocking to the venue.
“For us, we take advantage of the whole weekend, especially with San Diego being a travel vacation destination,” he explains. “We open Revive on Sunday, and we just take the party through the night.”
Lining up well-known DJs is only part of the plan. Already, DJ Stellar, a house DJ at Las Vegas club Haze will be spinning during the holiday weekend. Brennan said the club also will feature a house vocalist during the weekend, though he notes Stingaree is still working out the details. The house vocalist, however, “keeps (the guests) there and keeps them going.”
Although the regular Revive party lasts until 10 p.m., on Memorial Day weekend the club will be “open throughout the night,” especially with so many tourists and people ready to party in town, he adds.
To ensure the venue “can go the distance,” until 2 a.m., Brennan said the plan is to partner with promotion companies. It’s also important, he adds, to book “talent that are going to draw people through the door,” ultimately getting people to check out the club on a holiday Sunday and beyond.