Planning successful promotions can be beneficial to the bottom line, but hosting charity promotions is beneficial to the community as well. more >>

When planning a Memorial Day celebration, solid content and a good vibe will drive profits for the three-day weekend and into the summer months. more >>

The Irish holiday attracts revelers of all types, and McGinty’s Public House in Silver Spring, Maryland, is capitalizing on all demographics with... more >>

Valentine’s Day is not just a holiday for the star-crossed lovers. There are just as many people out there looking for others to commiserate with... more >>

Chicago’s Carnivale is celebrating Fat Tuesday by pulling out all the stops with beads, masks, stilt walkers and letting the vibe of the restaurant... more >>

If you can’t snag one of the prized tickets to Super Bowl XLVII there are plenty of places to catch all the action. Thousands of bars across the... more >>

As customers seek the best place to start 2013, owners are doing everything to be the No. 1 spot for the evening. Here are some of our favorite... more >>

As the biggest day of the year, New Year's Eve can be daunting for nightclub owners. But at Jimmy at the James Hotel in New York, owners are... more >>

As the holiday season approaches, it's important to give back. At Lola's in West Hollywood that means donating 100% of the proceeds from their... more >>

At Wickets Bar and Grill, the holidays are something to celebrate. However, even small gestures like a complimentary gift-wrapping service carries... more >>

Pernod Absinthe will honor National Absinthe Day today with a dedicated event in New York City and celebratory cocktails at select bars and... more >>

The Roosevelt Hotel and the seasonal mad46, which re-opened April 11, bring Churchill Downs to New York City with an official Kentucky Derby party on... more >>

On March 17, Guinness & Co. is teaming up with millions of legal-drinking-age people all around the world to celebrate St. Patrick's Day by... more >>

Chambord Liqueur is partnering with Betsey Johnson for its national ‘Pink Your Drink’ campaign that benefits breast cancer charities. more >>

House Band Wines announced its official launch and musical artist promotion with Sonicbids.com for a wine and music showcase in Hollywood. more >>

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer. more >>

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. more >>

Celebrate Cinco de Mayo and the summer soiree season with the Cointreau MargaDita – the latest collaboration from Dita Von Teese and Cointreau. more >>

TouchTunes Interactive Networks presents its Cinco de Mayo 2011 playlist to help set the mood for one of the year’s most attended bar holidays. more >>

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American... more >>

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into... more >>

With exactly three week left to prepare for one of the biggest nights of the year — Halloween — you should already be thinking of ways to attract... more >>

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women... more >>