The Roosevelt Hotel and the seasonal mad46, which re-opened April 11, bring Churchill Downs to New York City with an official Kentucky Derby party on... more >>

On March 17, Guinness & Co. is teaming up with millions of legal-drinking-age people all around the world to celebrate St. Patrick's Day by... more >>

Chambord Liqueur is partnering with Betsey Johnson for its national ‘Pink Your Drink’ campaign that benefits breast cancer charities. more >>

House Band Wines announced its official launch and musical artist promotion with Sonicbids.com for a wine and music showcase in Hollywood. more >>

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer. more >>

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. more >>

Celebrate Cinco de Mayo and the summer soiree season with the Cointreau MargaDita – the latest collaboration from Dita Von Teese and Cointreau. more >>

TouchTunes Interactive Networks presents its Cinco de Mayo 2011 playlist to help set the mood for one of the year’s most attended bar holidays. more >>

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American... more >>

CHAUVET announced today 15 CHAUVET fixtures proudly took the stage during the 26th annual International Dance Music Awards, held Thursday, March 10,... more >>

During the summer months, updating your promotions and menus helps keep things fresh. Remember, as the sun heats up and the days get longer, the... more >>

Located in Cleveland, hipster bar Happy Dog — known for its gourmet hot dogs — is mixing its low-culture fare with high-end arts, including... more >>

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. more >>

Memorial Day is the unofficial kick-off to summer. People are in the mood to go out and celebrate the long weekend, so as an owner or operator, how... more >>

As the summer kicks off, so does the season of long holiday weekends. Use these to your advantage and capitalize on what this holiday can bring,... more >>

Long holiday weekends provide ample opportunity to create a one-stop weekend party. Stingaree in San Diego hopes to capitalize on this trend by... more >>

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s... more >>

Mother's Day is an integral holiday, which is why the team at Rio’s D’Sudamerica in Chicago pulls out all of the stops with its annual Mother's... more >>

Creating a cocktail is the work of drink-making magicians, but that doesn't mean novices shouldn't give it a try. Marshall Carter knows this, which... more >>

Industry night at San Diego's Side Bar is always busy, but as the club embarks on its second annual Clash of the Nightlife Titans 2 competition,... more >>

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women... more >>