On May 3, Jägermeister will debut a television and 360° advertising campaign in the United States. more >>

Cabo Wabo took to the airwaves with rock radio stations to find the best unsigned rock bands in the United States for its annual “Your Shot to... more >>

Patti Stanger, star of Bravo's "Millionaire Matchmaker" and Pucker Flavored Vodka team up with Vodka's "Break Up and Match Up" program. more >>

Bacardi is launching its "Like It Live, Like It Together" as part of its "Bacardi Together" campaign. more >>

Stolichnaya vodka launches Go Fan Yourself (GFY), an all-new, groundbreaking Facebook application that allows consumers to create Facebook fan pages... more >>

Bacardi announces the official launch of the "Bacardi Together" campaign. more >>

Diageo announced the launch of its 2011 “Celebrate the Future” (CTF) Hispanic Scholarship Program, now in its third year. more >>

Corona Extra announced a new national multimedia advertising campaign entitled “Refresca Como Somos” (“Refreshes How We Are”), designed to... more >>

A consumer contest held this December had consumers choose Malibu's newest flavor. Malibu Cranberry-Cherry received the most votes, joining Malibu's... more >>

Ruth’s Chris is proud to be the exclusive partner to celebrate the U.S. release of the 2006 Penfolds Grange. more >>

As summer officially begins June 20, so does cocktail season. Welcome guests into your establishment by giving them what they want: cocktails mixed... more >>

During the summer months, updating your promotions and menus helps keep things fresh. Remember, as the sun heats up and the days get longer, the... more >>

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers... more >>

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. more >>

The anticipation of Memorial Day's long weekend has people coming out in droves. Mix things up by offering red, white and blue drinks and prepare a... more >>

No excuse is needed when it comes to drinking a cocktail, but it doesn’t hurt to have one either. Marking the end of World Cocktail Week, World... more >>

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s... more >>

Mother's Day is an integral holiday, which is why the team at Rio’s D’Sudamerica in Chicago pulls out all of the stops with its annual Mother's... more >>

Gin's refreshing flavors often are overlooked for its sleeker, more mixable liquor peers. But gin is a spirit that welcomes refreshing flavors with... more >>

A profitable beverage program is only as good as the drinks on the menu and the promotions surrounding the libations. Jeff Grindrod of Brand Action... more >>

Research shows alcohol consumption can increase a woman's risk of breast cancer — so is it wrong for our industry to run breast cancer awareness... more >>