On average, July is the warmest month in most of North America. And as a bar or nightclub owner you need to make sure that you are take advantage of... more >>

National Name Your Poison Day is tomorrow, June 8th, so we're here to help you steer your customers into naming their poison. more >>

Promotions are meant to draw in crowds, but good promotions create repeat business and accomplish bottom-line goals. more >>

Dig out your best Derby hat and get ready to serve up some tasty libations, including the famous Mint Julep, for your seersucker wearing patrons. more >>

The exceedingly anticipated holiday St. Patrick’s Day it right around the corner. So, here are some of our favorite cocktails that are sure to be... more >>

Valentine’s Day is the perfect time to experiment with fun and flirty drink creations that test the limits of your guests’ palates. Whether your... more >>

It’s not just the traditional cocktails that hearten the flavors of this spirit, therefore having a few creative cocktails on your menu can make... more >>

Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends... more >>

In the ‘80s the Gimlet morphed into the Kamikaze, the ultra popular cocktail made with vodka, Rose’s lime juice and a shot of Cointreau. Even now... more >>

Celebrate New Year's Eve by popping your best Champagne and mixing it with the year’s best mixers, liqueurs and garnishes to end the year in style. more >>

Orange County Register: The Great Tiki Throwdown took over 320 Main on Monday, highlighting the great beverages that flourished in the '40s and '50s... more >>

On May 3, Jägermeister will debut a television and 360° advertising campaign in the United States. more >>

Cabo Wabo took to the airwaves with rock radio stations to find the best unsigned rock bands in the United States for its annual “Your Shot to... more >>

Patti Stanger, star of Bravo's "Millionaire Matchmaker" and Pucker Flavored Vodka team up with Vodka's "Break Up and Match Up" program. more >>

Bacardi is launching its "Like It Live, Like It Together" as part of its "Bacardi Together" campaign. more >>

Stolichnaya vodka launches Go Fan Yourself (GFY), an all-new, groundbreaking Facebook application that allows consumers to create Facebook fan pages... more >>

Bacardi announces the official launch of the "Bacardi Together" campaign. more >>

Diageo announced the launch of its 2011 “Celebrate the Future” (CTF) Hispanic Scholarship Program, now in its third year. more >>

Corona Extra announced a new national multimedia advertising campaign entitled “Refresca Como Somos” (“Refreshes How We Are”), designed to... more >>

A consumer contest held this December had consumers choose Malibu's newest flavor. Malibu Cranberry-Cherry received the most votes, joining Malibu's... more >>

Known as the official spirit of America since 1964 when Congress claimed it as a “distinctive product of the US”, Bourbon is a sweetened amber... more >>

National Wine Day is coming up quickly, May 25th to be exact, and whether your customer’s preference is cabernet, pinot gris or anything that falls... more >>

A day to revel in all liquids and the perfect opportunity to get a few extra guests into your bar. more >>

It’s National Kahlua Day! And this popular, creamy Mexican liqueur has been enjoyed for decades. more >>

The Margarita still reigns supreme as the most popular mixed drink nationwide and today we celebrate its popularity with National Margarita Day! more >>

Yes, today January 17th is Hot Buttered Rum Day! And a recent trip to Vail, CO, where the temperature hit breeze -12 degrees, reminded me that warmed... more >>

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into... more >>

According to the Mayan Calendar, the end of the world is today December 21, 2012. However, as everyone knows by now, the apocalypse has been averted. more >>

On August 2, 2007 the US Senate declared September National Bourbon Heritage Month. And this September there were plenty of places to learn and taste... more >>

Research shows alcohol consumption can increase a woman's risk of breast cancer — so is it wrong for our industry to run breast cancer awareness... more >>