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Promotions — Beer Promos

Successful Beer Promotions

July 29, 2014 | Article | By Angela Bonnici

Depending on the type of bar you run, beer promotions can be a necessary evil. Here we tackle the good, the bad and the ugly of beer-related... more >>

Pour On Center

December 17, 2013 | Article | By Alissa Ponchione

A gastropub’s craft-beer dinners make waves in a small town by slowly entering into the craft-beer revolution with the opening of two-month-old... more >>

Wickets Bar and Grill

October 15, 2013 | Article | By Alissa Ponchione

Wickets Bar and Grill is capitalizing on the popularity of microbrews and the pervasive beer culture by hosting a weekly beer tasting. more >>


September 9, 2013 | Article | By Alissa Ponchione

After a successful, albeit hectic, inaugural Oktoberfest last year, Steve Podjasik and his team at Glenview House are gearing up for a bigger and... more >>

Bar Crowed

May 28, 2013 | Article | By Alissa Ponchione

Promotions are meant to draw in crowds, but good promotions create repeat business and accomplish bottom-line goals. more >>

Julia Herz

November 21, 2012 | Article | By Alissa Ponchione

A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can... more >>


June 20, 2012 | Article | By Alissa Ponchione

A brewery tour and beer school at Cleveland's renowned Great Lakes Brewery Company proves to be a learning experience and an unforgettable one as... more >>


May 23, 2012 | Article | By Alissa Ponchione

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers... more >>

Side Bar

May 17, 2012 | Article | By Alissa Ponchione

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. more >>

The Hop & Vine

July 5, 2011 | Article | By Nightclub & Bar

At The Hop & Vine in Portland, Ore., pairing liquor with beer makes the beer bar’s new promotion — the Kopstootje Happy Hour — unique. more >>

Newcastle Werewolf Blood-Red Ale Comes Back This Fall

August 12, 2014 | News | By Nightclub & Bar

Newcastle is resurrecting its popular Werewolf Blood-Red Ale this fall. Werewolf features a sweet berry fruit with roasted caramel notes up front... more >>

April 26, 2012 | News

Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25... more >>

April 24, 2012 | News | By Nightclub & Bar

The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program. more >>

April 3, 2012 | News | By Nightclub & Bar

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance... more >>

April 3, 2012 | News | By Nightclub & Bar

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.” more >>

Dos Equis

March 27, 2012 | News | By Nightclub & Bar

Dos Equis, a premium Mexican beer, is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media... more >>

October 5, 2011 | News

Samuel Adams announced the first ever recipients of its Samuel Adams Brewing the American Dream Experienceship, a new mentoring opportunity offered... more >>

June 16, 2011 | News

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer. more >>

June 16, 2011 | News

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. more >>

May 31, 2011 | News

Heineken announced the launch of the eagerly-awaited second film from its global Open Your World campaign called “The Date”. more >>

Toast Beer

April 7, 2014 | By Kristen Santoro

Lager lovers and ale connoisseurs join together today Monday, April 7th to honor one of the oldest and most popular beverages during National Beer... more >>

national drink beer day

September 28, 2013 | By Kristen Santoro

It’s time to convince your customers to put down that glass of wine or fancy cocktail and pick up and American craft beer. Because it’s National... more >>


September 21, 2013 | By Kristen Santoro

Nothing says Oktoberfest like amasskrug, the one-liter mug of beer that is a staple of the celebration. more >>

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