A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can... more >>

A brewery tour and beer school at Cleveland's renowned Great Lakes Brewery Company proves to be a learning experience and an unforgettable one as... more >>

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers... more >>

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. more >>

At The Hop & Vine in Portland, Ore., pairing liquor with beer makes the beer bar’s new promotion — the Kopstootje Happy Hour — unique. more >>

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments... more >>

Jason Stone from MarkeTeam shows that a variety of beer-promotion ideas, such as customer education and staff-motivation techniques, can drive guest... more >>

Josh Loeb and Zoe Nathan, owners of Santa Monica's Rustic Canyon Wine Bar & Seasonal Kitchen, have their hands full. Each spring, their customers... more >>

What can be done with beer that hasn't been done already? The artful skill of beer mixing requires balancing the attributes of one brew with the... more >>

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the beer programs at Rock Bottom... more >>

Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25... more >>

The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program. more >>

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance... more >>

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.” more >>

Dos Equis, a premium Mexican beer, is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media... more >>

Samuel Adams announced the first ever recipients of its Samuel Adams Brewing the American Dream Experienceship, a new mentoring opportunity offered... more >>

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer. more >>

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. more >>

Heineken announced the launch of the eagerly-awaited second film from its global Open Your World campaign called “The Date”. more >>

Coors Light is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see... more >>