Profitable Promotions: Jan/Feb 2010

Jan. 17 – Golden Globe Awards

For the first time, the 67th annual Golden Globe Awards will be aired live on NBC at 5 p.m. PST (8 p.m. EST) from the Beverly Hilton in Beverly Hills, Calif. The 67th Annual Golden Globe Awards will be seen in more than 160 countries worldwide and is one of the few awards ceremonies that spans both television and motion picture achievements. The special will be produced by Dick Clark Productions in association with the Hollywood Foreign Press Association. Host your own Golden Globes event. Feature Hollywood-style cocktails and give away gift cards to local cinemas and movies stores to guests who attend. Create trivia questions based on current nominees and past winners. For more information about the awards, visit

Feb. 6 – Birth Anniversary of Bob Marley

Bob Marley was born at Rhoden Hall in northern Jamaica on February 6, 1945. With his group, the Wailers, Bob Marley was one of the most popular and influential performers of reggae music. If your concept lends well to reggae, host a weekend celebration in honor of Bob Marley. Features island tiki drinks and rum punches along with Jamaican jerk chicken and other island inspired selections.

Feb. 7 – Super Bowl XLIV

This year’s game will be held in Miami. It’s sure to be a big draw for sports themed venues. Play up the funny commercials and hold door prize drawings each quarter to keep fans around. Feature plenty of ice cold draft beers and stadium-style foods. Create a V.I.P. area in front of your largest TV screen and draw names for guests who get to sit in the “best seat” in the house.

Feb. 14 – Saint Valentine’s Day

An old legend has it that birds choose their mates on Valentine’s Day. Now it is one of the most widely observed unofficial holidays. It is an occasion for the exchange of gifts (usually books, flowers or sweets) and greeting cards with affectionate or humorous messages. Create a special pre-fixe menu for two, which includes appetizer, salad, entrée and dessert. Suggest specific wine or Champagne pairings for each course and include heart-healthy menu selections. Give each couple a box of chocolates to take home with a special offer attached that can be redeemed upon their next visit.

Source: Patrick Henry Creative Productions •