Promos we Love

April 15, 2014 | Article | By Mary-Kate Dunphy

Promotions make your bar money, and if a promotion is working for you, why not stick with it? Here are some on-going promotions that have been making... more >>

Promotional Planning May

April 8, 2014 | Article | By Kristen Santoro

As spring begins to slide into summer there is no better time to look at your promotional planning guide. You can evaluate how you have been doing... more >>

Street Teams

April 7, 2014 | Article | By Kristen Santoro

Brand ambassadors can work strategically to deliver your brand message to consumers in a specific market. This direct marketing to consumers can be... more >>


April 1, 2014 | Article | By Angela Bonnici

When your season is limited to making profits in good weather ONLY, you MUST get pretty creative with your promotions. more >>

April Promo Calendar

March 11, 2014 | Article | By Mary-Kate Dunphy

Winter is almost over and spring will soon be in full bloom! So, finish up the spring cleaning and get your bar prepared for the seasonal change.... more >>

St. Patrick's Day

March 4, 2014 | Article | By Angela Bonnici

Everyone is Irish on St. Paddy’s Day, right? Studies have shown that over a quarter of Americans visit a bar or restaurant on St. Patrick’s Day... more >>

Ladies' Night

February 25, 2014 | Article | By Kristen Santoro

Promoting to women is essential to the well-being of any restaurant, bar or nightclub. Who better to talk about and keep your name always buzzing? more >>

Word of Mouth Marketing

February 18, 2014 | Article | By Kristen Santoro

In today’s hyper-competitive marketplace, traditional marketing tactics only address the first step in a long and continuous journey to marketing... more >>

Valentine's Day

February 11, 2014 | Article | By Kristen Santoro

Even though there are only a few days left until Valentine’s Day, bars and restaurant can still benefit from a last-minute marketing push. more >>

Promotional Planning for March

February 11, 2014 | Article | By Mary-Kate Dunphy

We all know St. Patrick's Day is a big money maker in March! But, how can you maximize profits before and after? more >>


February 12, 2014 | News | By Nightclub & Bar

Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at... more >>

Distilled Spirits Council

October 21, 2013 | News | By Nightclub & Bar

The Distilled Spirits Council of the United States recently completed a successful export promotion initiative in Germany, including hosting an... more >>

Ongoing Bar Promotions We Love

October 1, 2013 | News | By Mary-Kate Dunphy

Bars don’t usually survive without implementing ongoing promotions reserved for slow nights. So, here is a list of some ongoing promotions that... more >>

Republic National Distributing Company

September 27, 2013 | News | By Nightclub & Bar

Republic National Distributing Company USA (RNDC), the nation’s second largest premium wine and spirits distributor, is pleased to announce two... more >>


September 21, 2013 | News

A Kickstarter campaign from the crew behind the upcoming restaurant Travail Kitchen has, as of posting, raised a whopping $183,022 since the drive... more >>

Labor Day Weekend

August 27, 2013 | News | By Mary-Kate Dunphy

Labor Day is dedicated to the economic achievements of the American workers. It’s a tribute to all the people who support themselves and their... more >>

Malibu logo

August 22, 2013 | News | By Nightclub & Bar

With this summer setting some record high temps, Malibu continues a sizzling season with a Maroon 5 partnership designed to heat up summer sales. more >>

Campari Logo

August 1, 2013 | News | By Nightclub & Bar

Campari officially unveiled Uma Thurman as the star of the 2014 Campari Calendar, captured by noted fashion photographer, Koto Bolofo. more >>


April 26, 2013 | News | By Nightclub & Bar

National brand supplier Lipman Brands announced several recent strategic moves related to portfolio growth and increased distribution of its diverse... more >>

Pernod Absinthe

March 5, 2013 | News

Pernod Absinthe will honor National Absinthe Day today with a dedicated event in New York City and celebratory cocktails at select bars and... more >>

Toast Beer

April 7, 2014 | By Kristen Santoro

Lager lovers and ale connoisseurs join together today Monday, April 7th to honor one of the oldest and most popular beverages during National Beer... more >>


March 20, 2014 | By Mary-Kate Dunphy

It's the first day of spring and your customers are excited for some warm weather! Here are 3 fun posts that you can use to get your customers... more >>

St. Patrick's Day

March 13, 2014 | By Mary-Kate Dunphy

St. Patrick’s Day is quickly approaching and your customer’s are ready for green beads, green beer and a little luck of the Irish. Here are some... more >>

Online Brand

March 10, 2014 | By Ron Cates

Becoming the “it” place in the neighborhood isn’t a matter of luck nor is it about being the hot, new establishment in town. Today, the most... more >>

Mardi Gras

March 4, 2014 | By Mary-Kate Dunphy

As most people know, Mardi Gras is a huge festivity in New Orleans, but don’t let the folks in Louisiana have all the fun today! more >>

Black Friday

November 26, 2013 | By Mary-Kate Dunphy

Approximately 32 million Americans go out to eat while shopping on Black Friday. So, take advantage of this statistics, open a little earlier and... more >>

Happy Hour

November 12, 2013 | By Kristen Santoro

It’s National Happy Hour Day! And for your hard working patrons there's nothing quite like a good cocktail or a beer at the end of this long day. more >>

American Flags

November 11, 2013 | By Mary-Kate Dunphy

Veteran’s Day is a national holiday that honors the brave men and women who have served our country and today is the day to take a moment to... more >>

National Vodka Day

October 4, 2013 | By Mary-Kate Dunphy

Vodka is the most popular libation in the United States, which means it is the biggest moneymaker a bar has. So today, October 4th, there are plenty... more >>

Mulled Cider

September 30, 2013 | By Mary-Kate Dunphy

To get into the fall spirit, apple cider is an all-time favorite go-to and as the weather cools off, hot mulled cider is a must. more >>

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