The Roosevelt Hotel and the seasonal mad46, which re-opened April 11, bring Churchill Downs to New York City with an official Kentucky Derby party on... more >>

On May 3, Jägermeister will debut a television and 360° advertising campaign in the United States. more >>

This May, beer, wine and spirits retailers encourage everyone to celebrate Tavern Month by supporting America's local bars and taverns. more >>

Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25... more >>

Cabo Wabo announced the new lineup for the third year of its annual “Your Shot to Rock” band search competition. more >>

The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program. more >>

From The Sacramento Bee: Greenhouse, New York's premier nightlife destination and first eco-friendly nightclub, will continue its contribution to... more >>

For the past 25 years, the Early Times Mint Julep has proudly served as the "Official Drink of the Kentucky Derby." In celebration, Early Times... more >>

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance... more >>

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.” more >>

As summer officially begins June 20, so does cocktail season. Welcome guests into your establishment by giving them what they want: cocktails mixed... more >>

During the summer months, updating your promotions and menus helps keep things fresh. Remember, as the sun heats up and the days get longer, the... more >>

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers... more >>

Located in Cleveland, hipster bar Happy Dog — known for its gourmet hot dogs — is mixing its low-culture fare with high-end arts, including... more >>

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. more >>

Memorial Day is the unofficial kick-off to summer. People are in the mood to go out and celebrate the long weekend, so as an owner or operator, how... more >>

As the summer kicks off, so does the season of long holiday weekends. Use these to your advantage and capitalize on what this holiday can bring,... more >>

The anticipation of Memorial Day's long weekend has people coming out in droves. Mix things up by offering red, white and blue drinks and prepare a... more >>

Long holiday weekends provide ample opportunity to create a one-stop weekend party. Stingaree in San Diego hopes to capitalize on this trend by... more >>

No excuse is needed when it comes to drinking a cocktail, but it doesn’t hurt to have one either. Marking the end of World Cocktail Week, World... more >>

Should bar, nightclub and restaurant owners and operators begin using this new social-media channel called Pinterest? It’s too early to tell, but... more >>

Online marketing is based on objectives, strategies and tactics. Knowing these tactics and how things are put together are instrumental for your... more >>

To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called... more >>

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests... more >>

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women... more >>

The Canyon Inn in Yorba Linda, Calif., is a confused little spot with an identity crisis; bar tabs and clientele are at an all-time low. Enter Jon... more >>

At the 2011 Nightclub & Bar Convention and Trade Show, Tom Leykis, host of "The Tasting Room" offered 10 helpful hints for running a successful bar... more >>

At the 2011 Nightclub & Bar Convention and Trade Show, Patrick Henry discussed the evolution of promotions over the past 20 years. more >>

Savvy bar and club operators can tap into iPad technology to promote, while DJs can use tech tools to up their own game. more >>

A series of strategically planned promos over six months can help a bar or club reach its growth goals. Here's how. more >>