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World's Most Iconic Vodka Adds Inspired Tea Elderflower Blend With Launch of ABSOLUT Wild Tea

December 8, 2010


NEW YORK, NY – (January 1, 2011) – ABSOLUT, the world’s most iconic vodka, announces the debut of ABSOLUT WILD TEA, the twelfth distinct and innovative flavor to join the ABSOLUT VODKA portfolio. ABSOLUT WILD TEA is an all-natural, tea and elderflower flavored vodka offering consumers a range of distinct cocktail experiences and retailers and on-premise operators an en vogue new flavor from ABSOLUT to boost their sales and bottom line. ABSOLUT WILD TEA creates exceptional cocktails when combined with juices, sodas, fresh fruit and herbs.

Absolut WIld Tea

Inspired by the art of the orient, the bottle is an imaginative representation of beautiful elderflower blossoms and handsome black tea leaves. The design is positioned on the back of the iconic ABSOLUT bottle to create a scintillating backdrop for the ultimate stand out on the shelf and back bar.

ABSOLUT WILD TEA will debut nationally in January 2011. To support the launch, ABSOLUT will run an aggressive schedule of consumer and trade advertising, including print, out-of-home and online executions. At retail, engaging point-of-sale materials ranging from posters, banners and dummy bottles to 50ml displays will help draw attention to this exotic new flavor. Table tents, posters and coasters will announce ABSOLUT WILD TEA to customers at on-premise establishments coast to coast while a full schedule of consumer sampling events (where legal) featuring signature cocktails including the ABSOLUT WILD TEA GIMLET (recipe below) will introduce consumers to the new flavor and the many ways it can be enjoyed.

ABSOLUT WILD TEA will be available in 750ml, 1.0L and 50ml sizes. The suggested retail price is $19.99/750ml.

ABSOLUT WILD TEA SIGNATURE COCKTAIL RECIPES

ABSOLUT WILD TEA GIMLET
2 parts ABSOLUT WILD TEA
¾ part fresh lime juice
½ part simple syrup
Build over ice in a rocks glass and stir. Garnish with a lime wheel.


ABSOLUT WILD COLA
1 part ABSOLUT WILD TEA
2 parts COLA
Squeeze of lime
Pour over ice in a rocks glass. Add squeeze of lime and garnish with a lime wheel.


ABSOLUT TEA MOJITO
1 ½ parts ABSOLUT WILD TEA
¾ part fresh lime juice
½ part simple syrup
4 mint leaves
Soda water
Muddle mint leaves with simple syrup and lime juice in a shaker. Add ABSOLUT WILD TEA. Shake and pour into a highball glass. Top with soda.


ABSOLUT WILD FIZZ
1 part ABSOLUT WILD TEA
2 parts tonic
Squeeze of lime
Build over ice in a rocks glass. Add squeeze of lime and garnish with a slice of lime.


ABSOLUT WILD COSMO
2 parts ABSOLUT WILD TEA
1 ½ parts cranberry juice
½ part orange liqueur
Shake over ice and strain into a martini glass.

For more ABSOLUT WILD TEA recipes, please visit absolutdrinks.com.

ENJOY WITH ABSOLUT RESPONSIBILITY.

 


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