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The Release of Ready-to-Serve Baileys Mudslide Kicks Off the Summer

May 25, 2011


NEW YORK -- Just in time for summer, R&A Bailey & Co, a subsidiary of Diageo plc (NYSE: DEO), is introducing a new ready-to-serve cocktail offering, Baileys Mudslide, with the delicious flavor of Baileys Irish Cream. Available starting in May until supplies last, the ready-to-serve Mudslide is a hassle-free drink that's the perfect way to elevate celebrations with family and friends during the warm weather months.

Baileys Mudslide

With ice, a blender and the special ready-to-serve mix, Baileys Mudslide takes the guesswork out of summer entertaining allowing entertainers to whip up quality cocktails in five minutes or less. To make the classic summer cocktail, hosts can add equal parts ice and Baileys Mudslide and blend until smooth.

Baileys Mudslide is sure to help beat the heat making it perfect to be enjoyed at large summertime celebrations like Memorial Day barbeques and Fourth of July cookouts. However, with its simple preparation and delicious taste, it can be enjoyed just as easily during an intimate patio party or a relaxing summer sunset for two.

"Our new Baileys Mudslide is the perfect cocktail for friends and family to enjoy during their summer gatherings, while sharing moments they'll remember all year long," says Anna MacDonald, Baileys Brand Director. "With the Baileys Mudslide being so quick and easy to make, hosts have the chance to spend quality time with their guests while still serving a quality cocktail. And a great host always makes sure there's food on hand, so everyone can celebrate responsibly."

Baileys Mudslide joins Baileys with a hint of Mint Chocolate, Baileys with a hint of Caramel, and Baileys with a hint of Coffee as a proud product of the Baileys Original Irish Cream family. The new ready-to-serve cocktail officially hits shelves on May 1 at a suggested retail price of $12.99 for 750ml and $19.99 for 1.75 ml. For more information visit Baileys Fan Page on Facebook or www.Baileys.com.


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