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New Hard Rock Vodka Introduced to Industry

June 21, 2011


BOCA RATON, Fla. – Ultimate Beverages recently introduced its newest spirit, Hard Rock Vodka, at a private “soft launch” celebration for the beverage industry on trendy South Beach in Miami.

Hard Rock Vodka

More than 100 guests attended the event including executives from Hard Rock International, distributor Southern Wine and Spirits, bottler LiDestri Spirits of Rochester, New York and representatives from the Seminole Tribe of Florida.

“We thank all of our partners who have been involved in this process,” said Serge Abecassis, chairman and CEO of Ultimate Beverages. “Hard Rock Vodka is unparalleled premium vodka splashed with the rich history of rock and roll. It offers a truly unique vodka experience.”

Boca Raton, Fla.-based Ultimate Beverages has licensed the Hard Rock brand from Hard Rock Spirits, LLC. Hard Rock Vodka is now available at the Seminole Hard Rock Hotel & Casino in Hollywood and will be available in retail locations, bars and restaurants throughout Florida beginning July and nationwide in the fall.

Visit the Hard Rock Vodka Facebook page at http://www.facebook.com/hardrockvodka and the Website at http://hardrockvodka.com and follow Hard Rock Vodka on Twitter at www.twitter.com/HardRockVodkas.


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