Kahlúa Launches Kahlúa Cinnamon SpiceJune 29, 2011
NEW YORK, N.Y. – Kahlúa, the number one selling coffee liqueur in the world, announces the addition of Kahlúa Cinnamon Spice to its family of premium coffee liqueurs. Available October 2011, Kahlúa Cinnamon Spice will join original Kahlúa, Kahlúa Especial, Kahlúa French Vanilla, Kahlúa Hazelnut and Kahlúa Mocha in retail and on-premise locations throughout the United States in time for the key holiday selling period.
Hailing from the heart of Veracruz Mexico, Kahlúa Cinnamon Spice is a robust blend of rum, 100% Arabica coffee and traditional Mexican spices. This tempting new flavor from the category leader has been created in reverence to Café de Olla, the traditional Mexican coffee made with the highest quality roasted coffee, cinnamon and piloncillo (Mexican dark brown sugar). Kahlua Cinnamon Spice offers drinkers a truly ‘delicioso’ experience that can be enjoyed on its own or in favorite coffee drinks and provides retailers and on-premise accounts the opportunity to boost their cordial category sales.
“Cinnamon coffee is a flavor that is already firmly established in the coffee drinking community and is in high demand right now,” noted Andy Nash, Marketing Director for Kahlúa, Pernod Ricard USA. “The indulgent, exotic spice blend in Kahlúa Cinnamon Spice perfectly complements the smooth, rich coffee taste of Kahlúa, and offers the perfect flavor combination to kick off the Holiday selling season and enhance hot and cold coffee drinks throughout the year.”
According to Nielsen data, the October through December period represents nearly 34% of annual cordial sales*. During the same period, Kahlúa Flavors, at +6% growth, outperform the competition and outpace the category (+1.7% growth)**. Nash added, “We are confident we have a unique and delicious new flavor that will add to the momentum that the other Kahlúa flavors have built by stimulating increased interest in the brand at the perfect time of the year.”
Kahlúa will support the launch of Cinnamon Spice with in-store consumer sampling (where legal) and in neighborhood and casual dining establishments with specially designed POS materials. Cinnamon Spice will be available in 50ml and 750ml sizes and will retail for a suggested price of $20/750ml.