Full Sail Brewing Company Adds LTD 04 to Its Seasonal Line of LagersJanuary 5, 2011
Hood River, Ore. - “Sometimes the best of a brewer’s art, like jazz, can be shown by the notes you don’t play. In our case we bring that elegance of simplicity into our new limited edition lager brewed with one select barley and one of the best Northwest hops, " says Irene Firmat, Full Sail’s CEO and Founder. "By choosing to focus on these two single 'notes' we highlight the finely balanced and complex interplay between the malt and hops. LTD 04 is a beautiful pale-golden color and brewed to highlight the elegant simplicity of both the pale malt and Willamette hops,” she says. LTD 04 has been brewed, bottled, and kegged and is now shipping from the brewery.
LTD means limited edition, but according to Firmat, at Full Sail it means something even more: Live the Dream. “We’ve been living out our dream: brewing beer, our own way, in one of the most beautiful places on earth. We dedicate our LTD Series to everyone who’s living the dream, whatever that dream might be.”
“Our LTD Series is a great way to offer our customers a distinctive series of small batch lager beers that celebrate our creativity and honor the rich brewing heritage of great lager beer styles. Each LTD beer showcases an original lager recipe and is only available for a limited time. It lets us explore some of our favorite beer styles and we are thrilled at the response we have generated. Not only do our fans love this series, critics love it too. Since its release in 2007, our LTD Series has brought home 10 gold medals from the World Beer Championships and one from the North American Beer Awards,” adds Firmat.
LTD 04 registers “Pale” on the “Malt-O-Meter” that is featured on the six packs. Beer aficionados, or the aspiring ones, will enjoy the bottom of the six-pack that features an easy-to-read chart of “Today’s Recipe,” including Willamette hops, 2 row pale malt, plato (18 degrees), IBU (45), alcohol by volume (7%) and any special ingredients. LTD 04 will be available in six-packs and draught from early December through March.