Christian Lacroix and Chivas Regal Collaboration Revealed in 18 Year Old Scotch WhiskyMarch 30, 2011
New York, NY (March 24, 2011) -- Iconic international luxury brands Christian Lacroix and Chivas Regal have joined forces in an exclusive partnership to unveil Chivas 18 Year Old by Christian Lacroix, an elegant and superbly blended Scotch whisky. Chivas 18 Year Old by Lacroix represents the ultimate collaboration of these two luxury icons. It will be available in limited release in the U.S. beginning in May.
With flamboyant creativity, innovation and in true Lacroix style, Christian Lacroix has brought haute couture to Scotch whisky with the bejeweled Chivas 18 Year Old bottle, presented in a mirrored treasure box. The history of Chivas Regal inspired Lacroix’s audacious design that is rich in style and regality, perfectly matches the luxurious Scotch whisky it beholds.
Sacha Walckhoff, Creative Director of Christian Lacroix, said "By creating this gold stamped and embroidered Chivas 18 Year Old bottle nestled in a precious brocade box, we wanted, once again, to convey the spirit of chivalry that is dear to both of our brands, while always keeping the quintessence of luxury and exuberance inherent to the House of Christian Lacroix."
Dressed in a rich tapestry with embroidered jacquard, Lacroix presents Chivas 18 Year Old in a way that gives true credit to the multi-layered richness and craftsmanship of the whisky inside. Applying the precise laser metallization technique, Lacroix delivers a lavish and sophisticated design that is perfectly coupled by the unique mirrored treasure box, resembling an ancient relic of regal nature.
Vice President of Marketing for Chivas Regal, Pernod Ricard USA, Wayne Hartunian, said “Christian Lacroix has produced something magnificent in the new Chivas Regal 18 Year Old Limited Edition – a collector’s piece that perfectly combines the luxury of haute couture and the craftsmanship of luxury Scotch whisky. We are proud to add this extraordinary limited edition to the Chivas Regal range.”
Chivas Regal 18 Year Old by Christian Lacroix will be released in limited quantity with only 3,000 bottles available worldwide – approximately 100 available in the U.S. – and will retail for a suggested price of $495 per 750ml bottle.