The new, logo-embossed signature cobalt blue bottle is double the size of the original product with 375mL of fruit-infused, refreshingly carbonated Moscato.
As a heavily interactive and consumer-friendly brand, MYX Fusions Moscato took to social media to engage consumers with the campaign: “Do you want more MYX? Help Nicki Minaj choose the next flavor.” The response was overwhelming, and the winner was the tropical, juicy taste of Mango.
“MYX has done so well because people truly enjoy the product and simply want more of it,” said Mona Scott-Young, CMO of MYX Beverages, LLC. “By doubling the size and offering a new flavor, we are meeting demand and hopefully deepening consumer loyalty. We’re very excited about the introduction of Mango. It’s delicious and we’re eager to see how consumers respond to it.”
MYX Fusions adds Mango to its already impressive flavor roster of Original Moscato, Peach and Coconut. The island fruit flavor arrives just in time for summer celebrations and backyard barbecues.
“I’m so excited that fans have chosen Mango as the new flavor, which is a personal favorite of mine,” said MYX Fusions co-owner and spokesperson Nicki Minaj. “It’s one of my favorite tropical fruits and reminds me of back home in Trinidad. This new flavor is definitely going to be a fan favorite. It's absolutely delicious."