Source: Food & Drink Innovation Network
International Brands (IBL) launch a new range of nine varietal wines this month under the Broadleaf banner.
The range launches with wines from Australia, Chile and California and includes the grape varieties for which each of these regions is most famous.
Retail Sales Director Paul Hinks said: “For consumers choosing the right wine can feel challenging when it should be an adventure.
“We know that grape variety and region of origin are increasingly important buying ques for consumers.
“The Broadleaf range is about delivering quality wines in each instance, wrapped in standout, contemporary packaging, at an accessible, attractive price relative to market leading brands.
The range launches with wines from Australia, Chile and California
“We want to enable consumers to explore and discover grapes and regions with confidence.”
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