Hiram Walker, a brand known for both its traditional and innovative line of premium liqueurs, schnapps, brandies and triple sec, will be releasing a new flavored imitation liqueur, Hiram Walker Whipped Cream Imitation Liqueur, this June. The smooth whipped cream flavor is perfect for dessert-like mixed cocktails or served chilled and straight up.
“Whipped is the fastest growing flavor in the spirits category, increasing in size five fold between 2010 and 2011 and has become a key growth driver in the vodka segment,” notes Sarah Sercia, brand manager for Hiram Walker, Pernod Ricard USA. “While whipped is an established flavor in the vodka segment, Hiram Walker Whipped Cream will be the only nationally available whipped flavor in the cordials segment. Cordials are the second most shopped retail segment behind vodka and have the highest incidence of cross-category shopping with vodka, making Whipped Cream a natural extension of our diverse flavor portfolio that will allow consumers and bartenders alike to create delicious and distinctive new cocktail recipes or develop new flavor variations on old favorites."
On-premise, Hiram Walker Whipped Cream offers bartenders a delicious and reasonably priced offering to capture the increasingly popular whipped shot occasion.
Hiram Walker Whipped Cream will be available in 1 L, 75 0ml and 50 ml sizes.
Following is just one way to enjoy/serve Hiram Walker Whipped Cream. For additional recipes visit www.HiramWalker.com.
1 part Hiram Walker Whipped Cream Imitation Liqueur
1 part Kahlua
½ part half & half
Shake well with ice. Strain over crushed ice and serve.