tanduay asian rum scores at 2014 sf world spirits competition
Tanduay Distillers Inc., makers of the 2nd largest rum in the world, earned top recognition from this year’s San Francisco World Spirits Competition where its Silver expression was awarded a Double Gold Medal and the title of “Best White Rum.” The 14th annual event, hosted at Hotel Nikko in downtown San Francisco, received a record 1,474 entries from around the world—the largest in the competition’s history. Thirty-nine industry experts gathered to evaluate an array of international spirits across 89 categories, where Tanduay Silver Asian Rum came out on top of all white rums submitted.
“As an Asian rum hailing from the Philippines, we are proud to stand out in flavor and origin, especially in a category historically dominated by brands from other regions,” remarked Whit Repp, Vice President of Marketing at Brand Action Team, Tanduay’s agency of record. “Receiving acclaim from some of the industry’s most discerning palates is quite an honor.”
The recipient of over 130 medals in its 160 year history, Tanduay continues to be recognized across the globe by experts and aficionados alike. Introduced to the U.S. just last summer, Tanduay launched with tremendous success, capturing the “Best In Class” award for its Gold expression at the Miami Rum Renaissance last April.
Tanduay Asian Rum is artfully crafted from a blend of rums produced with molasses from Negros Sugarcane—a descendant of the original heritage Asian canes—and distilled through a world-class five-column process. Using generations-old blending techniques, the Maestros, or master blenders, are able to reflect decades of history and tradition in this award-winning spirit.