SHS Drinks Introduces Orwell's Amaretto Flavored Cider


Amaretto Cider

SHS Drinks is bringing a contemporary twist to the £705m premium bottled cider category with the launch of Orwell's, a new 5.5% ABV amaretto-flavoured cider.

The new line, available in 330ml glass bottles in the on-trade from June 2014, fuses flavoured cider and spirits – a blend of alcohol flavours to the newly emerging spirit-flavoured cider (or 'spider') category.

A summer launch campaign will focus on support for stockists, including in-venue sampling, menu support and the provision of branded merchandise such as bar runners, ice buckets and back bar display stands, along with a selection of POS materials such as tent cards and posters.