seagrams gin expands twisted portfolio with red berry
Seagram's Gin announces the debut of Seagram’s® Red Berry Twisted Gin, the newest flavor to join Seagram’s burgeoning family of delicious twisted flavors. This latest twisted flavor innovation offers the refreshing taste of ripe red raspberries combined with juicy strawberries, tapping into the soaring popularity of the red berry adult beverage category. Seagram’s Red Berry Twisted Gin will launch at retail nationally in September 2013.
“The red berry flavor category is on fire with growth of over 30%,” noted Jennifer Pierdant, Brand Manager for Pernod Ricard USA. “It’s a natural flavor extension to our range of popular Seagram’s Twisted Gin flavors. Seagram’s Red Berry Twisted Gin provides adult consumers with a delicious on-trend beverage alternative at an attractive price point from a brand they trust.”
Eye catching POS materials including shelf strips, shelf talkers and posters will help dress up shelves and displays, stopping store traffic and encouraging trial of Seagram’s Red Berry Twisted Gin. The lead cocktail –Berry Twist (recipe below)–is featured to entice consumers to enjoy the taste of Seagram’s Red Berry in cocktails at home on drinking occasions.
Seagram’s Red Berry Twisted Gin (35% abv/ 70 proof) will be line priced with current Seagram’s Twisted Gins and will be available in 375ml, 750ml and 1.75L sizes.