Seagram’s Ginsider App Brings Brand to Life in the Digital World
Seagram’s Gin announces the details of its new Ginsider mobile application. Available now at no cost to iPhone and Android users, the Seagram’s Ginsider app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share the engaging content with friends via social media.
To access Ginsider, adult iPhone and Android users can download the free app and validate their age (21 and older). Once validated, instructions appear that guide consumers to scan the label of either Seagram’s Pineapple Twisted or Seagram’s Peach Twisted Gin. Once scanned, consumers can view videos and learn how to make a Seagram’s Gin signature cocktail. The Ginsider app then encourages consumers to share content and interact with the brand and each other via Facebook and Twitter.
“We are living in a world driven by a constant stream of new technology that is right at our fingertips,” said Jennifer Pierdant, Brand Manager of Seagram’s Gin, Pernod Ricard USA. “Seagram’s consumers are very engaged in this space. Our new Ginsider app reaches these consumers directly on their mobile devices, touching them with fresh content that will ultimately drive them to retail outlets where they can purchase Seagram’s Gin products for themselves. We are very excited to launch this new app and continue to build awareness of our Twisted Gins, the only Gins with a full flavors’ line.”