Sazerac Introduces Peychaud’s Aperitivo

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NEW ORLEANS, LA – Antoine Amedie Peychaud began producing his bitters in a New Orleans apothecary more than 150 years ago, eventually becoming the lead bartender of the Sazerac Coffeehouse, where he mixed simple cocktails with his bitters to much acclaim. Today, the Sazerac Company, still faithfully producing Peychaud’s Bitters according to the original recipe, is announcing a new spirit with Peychaud’s belief in quality, simplicity and mixability in mind; introducing Peychaud’s Aperitivo.

An extremely versatile spirit, Peychaud’s Aperitivo mixes well with a wide variety of spirits and mixers, and can easily be used as a bar staple, or at home.

“Peychaud’s Aperitivo is a refreshing spirit that’s easy to drink, and the perfect addition for fun and fresh cocktails,” associate brand manager Jana Ritter, said. “We are very excited to introduce Peychaud’s Aperitivo to the cocktail world and to Peychaud’s fans everywhere.”           

Peychaud’s Aperitivo has launched in New Orleans and will be spreading to other markets in spring 2016.

“Peychaud’s is an important brand not only in our company’s history, but in American cocktail history and we are excited to continue Antoine Peychaud’s legacy,” Ritter said.

Peychaud’s Aperitivo is 22 proof, and suggested retail pricing for a 750ml is $19.99.

Enjoy Peychaud’s Aperitivo over ice or in a Royal Street Fizz:

Royal Street Fizz cocktail recipe - The Sazerac Company

Royal Street Fizz

  • 3 parts Champagne
  • 2 parts Peychaud’s Aperitivo
  • 1 splash club soda
  • Garnish with a lime twist and serve in a champagne flute.