Nashville-Based Heroes Vodka Enters Six New States
Nashville-based Heroes Vodka is set to introduce its ultra-premium brand to six new markets: Alabama, Arkansas, Georgia, Mississippi, New York and Virginia. Since its initial roll-out in February, Founder and U.S. Veteran Travis McVey has seen his product receive multiple awards for exceptional taste including a 90-point rating from the Ultimate Spirits Challenge and several gold and silver medals for taste and packaging design.
According to Robert Lipman of Lipman Brothers, which distributes Heroes Vodka in Tennessee, the product has been well-received during its first 6 months of distribution, sparking anticipation across the country.
Beginning in Fall 2012, International Wine and Spirits will distribute Heroes Vodka in Alabama and Mississippi. In September, the brand will spread into three states: Arkansas, Georgia, and New York. Moon Distributors will handle it in Arkansas and Savannah Distributing will bring the spirit to consumers in Georgia. The New York market will be served by Bertoline & Sons. Republic National Distributing Company (RNDC) will deliver Heroes Vodka throughout Virginia.
In addition to the six new markets, plans are in place to take Heroes Vodka into New England and the Pacific Northwest. Heroes Vodka is currently available in 1.75L, 1L and 750ml bottles.