Makers of CÎROC Premium Vodka and Sean “Diddy” Combs Release CÎROC Pineapple Infused Vodka
Sean “Diddy” Combs and the makers of CÎROC Ultra Premium Vodka announced the newest addition to its flavor portfolio – CÎROC PINEAPPLE infused vodka. The liquid that boasts a rich pineapple flavor with a touch of vanilla and a tropical finish joins CÎROC AMARETTO, CÎROC PEACH, CÎROC RED BERRY and CÎROC COCONUT, expanding the top-selling ultra-premium infused vodka line.
“We set the standard for Ultra Premium vodka with our previous flavors, consistently taking the #1 spot for vodka innovations. We’ve done it again with CÎROC PINEAPPLE,” said Sean “Diddy” Combs. “Our infused vodka flavors are consistently innovative and versatile. They are great for making delicious cocktails and smooth enough to be enjoyed neat or on the rocks.”
To build upon the endless summer positioning, the Ultra Premium spirits brand invites consumers to plunge into the Ultra Premium world of TROPICAL LUXURY. The integrated marketing campaign, anchored by the CÎROC PINEAPPLE “school of mixology” and regional CÎROC PINEAPPLE preview dinners, includes national print, digital and other experiential activities. To celebrate the new flavor launch, the brand was also named the Official Toast of the Mercedes-Benz Fashion Week 2015 Spring/Summer Collections which took place earlier this month. Consumers can enjoy CÎROC PINEAPPLE at top restaurants, bars and lounges throughout the U.S.
“CÎROC PINEAPPLE encourages fans of the brand to live in a summer state of mind and experience the luxury of the tropics with every sip,” said Combs.
The versatility of the liquid offers consumers an expanded range for cocktail creativity. Recommended simple mixers are tonic, orange juice, and soda. The following are some other CÎROC PINEAPPLE cocktail considerations:
1.5 oz CIROC Pineapple
CÎROC Pineapple Mimosa
1 oz CIROC Pineapple
CÎROC Pineapple Mojito
1.5 oz CIROC Pineapple Cider