Introducing Truly Spiked & Sparkling

Introducing

BOSTON, MA -Truly Spiked & Sparkling, a new clean, crisp and refreshing spiked sparkling water is hitting shelves. With just 100 calories and 2 grams of carbs per serving, Truly Spiked & Sparkling (5% ABV) is the lowest-calorie and lowest-carb spiked sparkling water available, and it's gluten-free.

The inspiration to experiment and develop Truly Spiked & Sparkling stemmed from two significant trends in the beverage world—growth in the consumption of carbonated bottled water in the U.S., which nearly doubled since 20121, and an overall interest in low-calorie alcoholic beverages as drinkers seek ways to make their calories work harder for them. Truly Spiked & Sparkling provides a delicious solution to enjoy both.

"A few years ago, I began noticing many of my friends and family members giving up traditional soda for flavored sparkling water," said Casey O'Neill, a member of the innovation team behind Truly Spiked & Sparkling. "I started playing around with alcoholic versions as a side project over a year ago, realizing there was a need for something clean, crisp and sparkling, like traditional sparkling water, but for times when you want to imbibe! After much experimentation, we created the recipe for Truly Spiked & Sparkling and knew we had something great – refreshing, with a hint of fruit, but doesn't fill you up or break the calorie bank."

Every batch is crafted with simple ingredients, using absolutely no artificial flavors or sweeteners. Truly Spiked & Sparkling contains alcohol made from cane sugar. This isn't the sparkling water you grew up drinking— Truly Spiked & Sparkling takes the timeless classic and gives it a modern, grown-up, spiked twist, also with a touch of fruit.

Truly Spiked & Sparkling is available in three delicious styles:

  • Colima Lime: Some of the world's best limes are grown in Colima, a small state on the Pacific Coast of Mexico, including those used to make Truly Spiked & Sparkling Colima Lime. This style is slightly tart with a crisp, but subtle sweetness.
  • Grapefruit & Pomelo: This style has a fresh aroma of citrus on the nose, followed by tart and tangy notes. Pomelo, a lesser-known citrus fruit, contributes an undercurrent of sweetness to balance the grapefruit.
  • Pomegranate: Pomegranates are known for their juicy sweetness, complemented by a slight tart flavor. Truly Spiked & Sparkling Pomegranate is clean, crisp and refreshing with a hint of this juicy super fruit.

Truly Spiked & Sparkling offers convenience and ease, perfect for active and social drinkers looking for a light, refreshing alternative to wine, light beer and cocktails.

Truly Spiked & Sparkling is available in 6-packs for a suggested retail price around $9.99-$10.99 (price varies by location). At the moment, Truly Spiked & Sparkling is available in nearly 20 major markets throughout the U.S. (and hopefully even more places very soon!) To find out where you can buy it, visit: www.trulyspikedsparkling.com.

About Truly Spiked & Sparkling

Truly Spiked & Sparkling is a clean, crisp and refreshing spiked sparkling water with a hint of fruit. The innovators behind Truly Spiked & Sparkling worked tirelessly to develop a beverage that was not only delicious, but a spiked option with lower calories and carbs. With just 100 calories and 2 grams of carbs per serving, Truly Spiked & Sparkling (5%ABV) is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in three delicious styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate.

Truly Spiked & Sparkling is new from the Hard Seltzer Beverage Company, LLC, an affiliate of the Boston Beer Company.