introducing café de paris a new line of fruit-flavored premium sparkling wines
Pernod Ricard USA is launching a new line of sparkling wines, Café de Paris.
“The imported sparkling wine category grew + 5.5% in 2013*driven by wines priced above $10, signaling a movement towards premiumization in the category. Even more interesting is that the French Sparkling wine category (excluding Champagne) is growing even faster at +28.2% in volume**,” said Aygline Pechdo, Brand Director at Pernod Ricard USA, “Seeing this opportunity in the sparkling wine category and coupled with our innovative packaging, we are confident that the product will stand out on shelves.”
A success story of French wine-making expertise, Café de Paris is the #1 French sparkling wine, made in Saint-André de Cubzac, in the region of Bordeaux. The brand was established in 1967 and has built expertise in making sparkling wines now exported in many countries around the world.
With 10% alcohol content and a slightly sweet taste, Café de Paris taps into the emerging category of fruit-flavored sparkling wine. Its sophisticated “Parisian” personality is directly targeted to the millennial female consumer looking for a more premium option within this category.
Café de Paris wines will be available in both pear and pomegranate flavors nationally as of July 2014 at a suggested retail price of $12.99.
Café de Paris Pomegranate: Pale red in color with a delicate, complex nose of red fruits. Dominant pomegranate notes with touches of red currant & raspberry. There is a fresh finish, with notes of slightly sweet red fruits, and fine bubbles.
Café de Paris Pear: Pale yellow in color with notes of ripe pear and stone fruits on the nose. The palate finishes with notes of fresh white fruits, slightly sweet with delicate bubbles. 10% Alc.
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