Gordon Biersch Rolls Out "Big Beer" Program
Dan Gordon, co-founder of Gordon Biersch Brewery announced today the launch of the company’s limited edition, 750 ml “big bottle” program for 2012. A series of rare, specialty brews with a limited production of 4,000 cases or less will be released throughout the year with Imperial Pilsner Brau (IPB) leading the charge. The brews are expected to appeal to the modern beer connoisseur as well as wine drinkers seeking a new, alternative beverage option.
“This is a beer unlike any other made before,” Gordon says. “We designed the IPB to pique the curiosity of the IPA drinker, and we hope to capture their palate preference with the unique, authentic flavor that is completely its own. This concept is all about innovation and beer creativity.”
Gordon Biersch Brewing Company imported 750 ml bottles from Germany as they do not exist in the United States. The brewing process takes place at the San Jose brewery and is topped off by hand with the addition of historic German swing-top enclosure, which dates back to the late 1800s.
Available in May, IPB is an intensely-hopped, bold Pilsner that emphasizes the noble hops from central Europe: Hallertau, Tettnang, Spalt and Saaz. Brewed in accordance with the Germany Purity Law of 1516, it is naturally carbonated and unfiltered. IPB is 6.5% alcohol and 50 IBU.
The 750ml bottles will retail for approximately $8.99 at specialty grocers and liquor stores, as well as restaurants and bars in 17 United States markets including California, Nevada, Arizona, New Mexico, Texas, Oklahoma, Kansas, Louisiana, Alabama, Georgia, Florida, North Carolina, Virginia, Ohio, Washington D.C., Maryland and Hawaii.