Flipflop Wines Adds Varietals
Flipflop wines has announced the extension of their wine line with six new varietals. The varietals, which include Malbec, Sauvignon Blanc, Sweet Red, Bubbly Chardonnay, Bubbly Moscato and Bubbly Pinot Grigio, will be available in starting in January 2012. Additionally, flipflop will launch several of their existing varietals in the 1.5 liter size in several states across the country.
"We observed there was a need for everyday wines and bubbly that are expressive and well balanced, but also moderately priced and can be enjoyed at any occasion," said Todd Ziegenfus, senior marketing director flipflop wines. "We like to say we create seriously good wines, but that we don't take ourselves too seriously in the process - flipflop's new varietals embody this philosophy perfectly."
Because of their successful launch earlier this year, flipflop's Moscato, Pinot Grigio, Chardonnay, Cabernet Sauvignon and Merlot varietals will launch in the 1.5 liter size in several states across the nation, including CT, MA, MD, NH, NJ, NY, PA, RI and TN.
Since flipflop wines' launch in January 2011, the brand has become one of the fastest growing wine brands on the market. The five new varietals will join Cabernet Sauvignon, Chardonnay, Merlot, Moscato, Pinot Grigio, Pinot Noir and Riesling to enhance the flipflop collection.