burnett’s flavored vodka introduces first seasonal flavor – candy cane
Burnett’s Candy Cane Flavored Vodka is now available as unique seasonal flavored Vodka. The first-of-its-kind Candy Cane flavored Vodka is the 29th addition to the flavor portfolio and is available only from September through the end of December.
Following the success of the traditional range of Burnett’s flavors, Burnett’s Candy Cane Flavored Vodka is an innovative new addition to the category. With exceptional taste and quality as a hallmark the franchise is growing at an exceptional pace.
“Burnett’s Candy Cane is a great addition to our flavored Vodka line,” said Reid Hafer, Burnett’s Vodka Senior Brand Manager. “The seasonal approach enables retailers to stock a great new flavor for impulse purchases.”
The new flavor is supported by unique holiday POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, also provides information and drink recipes for all the flavors.
The new flavor puts the Burnett’s portfolio of natural flavors to 29 – Blue Raspberry, Blueberry, Candy Cane, Cherry, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Maple Syrup, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sugar Cookie, Sweet Tea, Vanilla, Watermelon and Whipped Cream.