BACARDÍ Rum Protects its Island Home with Ambitious “Good Spirited” Recycling Efforts
Recycling is crucial on the island home of the world’s largest, premium rum distillery in Cataño, Puerto Rico. Every year, the facility that makes the world’s favorite BACARDÍ rum recycles more than 2,000 tons (4 million pounds) of material in a place where landfill space is extremely scarce.
“Here, we recycle everything we can from paper, plastic, metal, aluminum, cardboard, even electronics,” says Lissette Sepulveda, the Environmental Health & Safety Coordinator for Bacardi in Puerto Rico.
As part of its “Good Spirited” sustainability program, Bacardi aims to eliminate landfill waste at all of its production sites by 2022. Protecting the environment where it operates is a cornerstone of the Company’s heritage and tradition; Bacardi employees view the mission as one of necessity – but also of great pride.
Even landscape debris goes to good use. “We started transforming the landscaping debris and using it as compost,” adds Sepulveda, “This is waste that is not going to go to the landfill, so it’s very good for our local environment.”
Since 2006, when the Company began tracking its global impacts on the environment, Bacardi has reduced energy use by 25 percent, supported by a 48 percent decrease in greenhouse gas emissions from BACARDÍ rum production.
Building on current programs that reduce the Company’s impact on the environment, the Bacardi Limited “Good Spirited” global sustainability program sets specific goals in three areas:
· Responsible Sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers. By 2017, the goal is to obtain 40 percent of the sugarcane-derived products used to make BACARDÍ rum from certified, sustainable sources – and 100 percent by 2022. This pledge from Bacardi is an industry first.
· Global Packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10 percent and achieve 15 percent by 2022.
· Operational Efficiencies: Bacardi continues to focus on reducing water use and greenhouse gas (GHG) emissions with a 2017 goal to cut water use by 55 percent and GHG emissions by 50 percent.
To learn more about Bacardi Limited and its “Good Spirited: Building a Sustainable Future” environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits brands, visit http://www.bacardilimited.com/good-spirited.