ABSOLUT Chicago-Inspired Flavor in a Crowdsource Designed Bottle
ABSOLUT VODKA officially unveils the latest limited-edition, city-inspired flavor to the ABSOLUT VODKA portfolio, ABSOLUT CHICAGO.
Just like the city of its namesake, ABSOLUT CHICAGO is a true modern classic. Fused with olive and rosemary flavor, ABSOLUT® CHICAGO is perfect for many of the city’s favorite cocktails, including martinis, bloody marys and lemonade simple serve. ABSOLUT Chicago is packaged in a specially-designed bottle, whose design was crowdsourced through a partnership with the Chicago-based design community, Threadless.
Over 170 designs were submitted and over 156,000 votes cast for the unique canvas on the limited-edition bottle. Ross Bruggink, 26, describes his winning design as a “stylized cityscape incorporating architectural and iconic elements of Chicago.”
“ABSOLUT CHICAGO is a product of creativity and collaboration,” said Maxime Kouchnir, Vice President, Vodkas, Pernod Ricard USA. “By putting the bottle design in the hands of artists, ABSOLUT CHICAGO inspired hundreds of people to express their creativity through an unexpected canvas.”
ABSOLUT CHICAGO is the seventh flavor in the US brand’s city-inspired flavor portfolio, which launched in 2007 with the introduction of ABSOLUT® NEW ORLEANS, a flavor reminiscent of the Big Easy. Each year since, ABSOLUT has introduced the following US limited-edition flavors – ABSOLUT® LOS ANGELES in 2008, ABSOLUT BOSTON in 2009, ABSOLUTBROOKLYN in 2010, and ABSOLUT SF in 2011 and ABSOLUT MIAMI in 2012.
ABSOLUT CHICAGO is now available in 750ml bottles with a suggested retail price of $19.99. For more information about this new modern classic, visit www.absolut.com/chicago.