The Shelf (March 2010)
Tullamore Dew 10-Year-Old Single Malt
Tullamore Dew introduces Tullamore Dew 10-Year-Old Single Malt, the first double-distilled, single malt Irish whiskey in the brand’s 180-year history. The whiskey joins the three existing Tullamore Dew blends: Standard, 10-Year-Old Reserve and 12-Year-Old Special Reserve. Tullamore Dew 10-Year-Old Single Malt is double-distilled and aged in Old Bourbon, Dry Oloroso Sherry, Madeira and Port casks to enhance the flavor. It is rich on the palate with a fruity finish of nutty, sherry notes.
For more information, visit www.tullamoredew.com.
ABSOLUT BERRI AÇAÍ
ABSOLUT Vodka presents its 11th flavor: ABSOLUT BERRI AÇAÍ, a blend of acai, blueberry and pomegranate flavors. ABSOLUT BERRI AÇAÍ is made from all-natural ingredients and contains no sugar or added preservatives, and works well combined with juices, sodas, muddled fruits or Champagne. To support its debut, ABSOLUT rolled out an on-premise initiative with table tents, zester sets, posters and coasters. ABSOLUT BERRI AÇAÍ is available in 50 ml, 750 ml and 1 L sizes.
For more information, visit www.absolut.com.
Blackheart Premium Spiced Rum Blackheart Premium Spiced Rum
Blackheart Premium Spiced Rum, named for the “sultry seductress of the high seas,” is now available from Heaven Hill Distilleries. The 93-proof spiced rum will be marketed to appeal to a new generation of rum drinkers through the bottle, label art and marketing. Brand support consists of point-of-sale materials, the brand’s web site and social media activities using the brand tagline, “Seduction in a Bottle.” Blackheart is available nationally in 750 ml and 50 ml sizes.
For more information, visit www.heavenhill.com.
Frïs Cherry, Blueberry and Grape Vodkas
To capitalize on the flavor and value-priced segments of the vodka market, Frïs Vodka introduces three flavors: Frïs Cherry, Frïs Blueberry and Frïs Grape. The vodkas are made using the brand’s patented freeze distillation, continuous six-column process. Packaging complements the Frïs Vodka base brand design, with sophisticated typeface, photorealistic illustrations and color-coded medallions and caps to differentiate flavors. The vodkas will be available in 1.75 L, 1 L and 750 ml sizes.
For more information, visit www.frisvodka.com.