The Shelf (June 2009)
DeKuyper Burst Bar Shots
Beam Global Spirits & Wine Inc. and DeKuyper announce three new flavors for the DeKuyper Burst Bar Shots product line: Lemon Drop, Alabama Slammer and Sex on the Beach. The flavors join the lineup of Washington Apple, Red Headed Burst and Kamikaze flavors. The 40-proof product flavors are sold in five sizes: 50 ml, 375 ml, 750 ml, 750 ml plastic traveler and 1 L bottles.
For more information, visit www.dekuyperusa.com.
Making its debut in select American cities is Beefeater 24, a handcrafted gin made with 12 botanicals, including teas, grapefruit, bitter almond, orris root and Seville orange peel. Distiller Desmond Payne spent 18 months perfecting the recipe based on the original recipe from the 1860s. Beefeater 24 is cut earlier during distillation, so it uses only the heart of the distillation and discards the heads and tails.
For more information, visit www.beefeater24.com.
TY KU Sake
TY KU Sake is a Super Premium Junmai Ginjo, made from four all-natural ingredients: iron-free water, specialty sake rice milled more than 40 percent, proprietary yeast and handmade koji. Specially brewed in a craft style with no additives or preservatives, the end result is a smooth flavor profile with a soft, fruity aroma. TY KU Sake is best enjoyed chilled or as a base in cocktails.
For more information, visit www.trytyku.com.
Bacardi Dragon Berry Rum
As the newest member of the Bacardi flavored rum line, Bacardi Dragon Berry mixes the light, fruity flavor of strawberry with the crisp, fresh flavor of dragon fruit. This is the first use of dragon fruit in spirits, and its infusion into strawberry rum provides a versatile taste. Bacardi Dragon Berry was designed for mixability and can be used to create any cocktail with mixers such as ginger ale, lemonade and lemon-lime beverages.
For more information, visit www.bacardi.com.
Finlandia Tangerine Fusion Vodka
Just in time for fresh summer drinks, Finlandia presents its tangerine-
flavored vodka, selected specifically for its sweet yet zesty taste. The scent of Finlandia Tangerine Fusion is an explosion of floral citrus aromas, while the first taste delivers an integrated, creamy citrus note with a bold finish.
For more information, visit www.finlandia.com.
Malibu Island Melon
With a fresh melon taste and a hint of Malibu’s creamy coconut flavor, Malibu introduces Malibu Island Melon. In testing, the product appealed to men and women and fit well with the Malibu brand. Malibu Island Melon is available in 1.75 L, 1 L, 750 ml and 50 ml sizes. The brand’s managers plan a fully integrated advertising and marketing campaign, including web films, mobile applications and sampling events.
For more information, visit www.malibu-rum.com.