The Shelf (July 2011)
ABSOLUT Orient Apple
ABSOLUT Vodka introduces ABSOLUT Orient Apple, a fresh fruity vodka with tastes of apple combined with tangy ginger. The 80 proof flavored vodka is made with no sugar or artificial flavors and mixes well with juices and sodas. ABSOLUT Orient Apple is available nationwide.
Jim Beam Devil’s Cut Bourbon
Jim Beam debuts Devil’s Cut, a new premium bourbon whiskey created by extracting the liquid trapped inside the wood of extra-aged six-year Jim Beam Bourbon. The barrels are agitated through a proprietary process that pulls the bourbon and its flavors from the barrel wood. It’s then held until the bourbon develops the proper balance of notes of wood, oak and vanilla, which showcase the deep character from the barrel wood.
Purus Organic Wheat Vodka
Purus Organic Wheat Vodka is made with 100% organic wheat and water from the Italian Alps. Part of the spirits market since 2007, the light-bodied vodka is distilled five times in the Piemonte region of Italy by the Sacchetto family and has a velvety sweet flavor. Purus is dedicated to sustainability, using 100% recyclable bottles with tree-free labels and soy inks, water-based adhesives and sustainable cork closures.
Courvoisier Cognac launches Courvoisier Rosé, a blend of Cognac and premium French red wine grapes. With a rich red and deep maroon color, Courvoisier Rosé has blackberry, black currant and a touch of cherry aromas, as well as vanilla, honey and vine-peach flavors that add to the round, smooth and crisp taste. Courvoisier Rosé is best served with ice, chilled or mixed. courvoisier.com.
Jack Daniel’s Old No. 7 Bottle Redesign
The Jack Daniel Distillery is making minor refinements to the Jack Daniel’s Old No. 7 bottle. The bottle redesign slims the bottle’s square shoulders and simplifies the front and side labels, giving the bottle a sleeker design. The new bottle started shipping in May and will be in most markets by July. www.jackdaniels.com.
Beam Global Spirits & Wine launches Cruzan Strawberry. Made with Cruzan Rum, all-natural flavors and cane sugar, Cruzan Strawberry combines ripe strawberries with a hint of ginger. The fresh strawberry aromas complement the ripe strawberry taste while the subtle tastes of ginger root offer a smooth, lightly spiced ginger finish. Cruzan Strawberry is the 11th flavor in Cruzan’s portfolio and enhances cocktails such as Mojitos, Skinny Mojitos, Daiquiris, Cuba Libres and Rum Runners. www.cruzanrum.com.
Pernod Ricard USA introduces Malibu Cranberry-Cherry Liqueur to its portfolio. Using Facebook and text messaging, consumers voted on flavor options, including Citrus, Cranberry-Cherry and Mint. Cranberry-Cherry received 62% of the vote. Other Malibu flavors include Malibu Caribbean Rum with Coconut, Mango, Passion Fruit, Tropical Banana and Melon. www.malibu-rum.com.