the shelf (july 2010)
ABSOLUT introduces its limited edition ABSOLUT Brooklyn vodka, which features red apple and ginger flavors. Famed director and Brooklyn native Spike Lee helped design the bottle’s label, which highlights “Brooklyn Stoop Life.” As part of ABSOLUT’s commitment to serving the Brooklyn community, the brand will donate $50,000 to Habitat for Humanity – New York City. ABSOLUT Brooklyn joins New Orleans, Los Angeles and Boston as the locations honored in the brand’s “Cities” campaign that launched in 2007.
Malibu debuted its line of pre-mixed drinks, Malibu Cocktails. Packaged in environmentally friendly pouches, Malibu Cocktails comes in three flavors: Rum Punch, made with Malibu Coconut pineapple, banana, passion fruit and mango flavors; Caribbean Cosmo, a blend of Malibu Coconut, lime, orange and cranberry flavors; and Tropical Mojito, made with Malibu Coconut, mango, mint and kaffir lime flavors.
Southern Comfort Lime
Southern Comfort launched Southern Comfort Lime, a ready-to-pour version of the SoCo & Lime bar call. This launch comes on the heels of Southern Comfort Lemonade, Hurricane and Sweet Tea, all 30 proof ready-to-pour cocktails. SoCo Lime is 55 proof and is available in 750 ml and 1 L sizes. It is best served chilled through a chiller machine or shaken over ice. Other popular cocktails include SoCo Lime and cola, SoCo Lime and cranberry and SoCo Lime and soda.
Dewar’s New Packaging
Dewar’s White Label, Dewar’s 12, Dewar’s 18 and Dewar’s Signature bottles soon will sport the first package redesign in the brand’s 164-year history. The new design is a curved, modern and cohesive bottle with a label that includes the year Dewar’s was founded, 1846, as well as John Dewar’s signature with gold icons that represent the brand’s awards. The new packaging will be available in August.
Daily’s Frozen Lemonade Pouches
Daily’s Frozen Lemonade Pouch is a ready-to-drink frozen cocktail with a tart, biting taste. Serve it to guests to either drink out of the pouch or pour it into a glass. Beyond the lemonade, other flavors available include: Margarita, Strawberry Daiquiri, Pina Colada, Peach Daiquiri, Frozen Mojito and Pomegranate Acai Margarita. They’re available in 10-ounce packages and individual four-packs.