finlandia grapefruit fusion again declared the master of flavored vodkas
Louisville, Ky. (Oct. 22, 2010) -- It appears 2010 is the year of Finlandia Grapefruit Fusion. On the heels of a double gold medal in the San Francisco World Spirits Competition, Finlandia Grapefruit Fusion was named the 2010 Master for the Flavoured Vodka category in Vodka Masters contest, hosted by the Spirit Business. This is the second year in a row that Finlandia Grapefruit Fusion has claimed the Master award in this contest.
“What an incredible run for Finlandia Grapefruit Fusion,” said Neil Punwani, managing director for Finlandia Vodka. “Since its introduction in 2006, Finlandia Grapefruit Fusion has set the standard in the flavoured vodka category. It has quickly become one of our best selling flavours around the world because it is the perfect blend of all-natural grapefruit flavour married with Finlandia Vodka.”
With 40 years of history as one of the first imported premium vodkas, Finlandia Vodka has grown into a global leader in the premium and flavoured vodka category and is ranked among the most powerful vodka brands. Finlandia Vodka was one of the first premium vodkas to introduce flavors from nature in 1994 with the launch of Cranberry Fusion and since then has introduced more all-natural flavors to the portfolio: Finlandia Lime Fusion (1999), Finlandia Mango Fusion (2004), Finlandia Redberry (2004), Finlandia Wild Berries Fusion (2005), Finlandia Grapefruit Fusion (2006), Finlandia Tangerine (2009), and Finlandia Blackcurrant Fusion (2009).
“We believe our flavours taste the best because we start with such a pristine vodka, which makes it easier to blend nature’s freshest and finest fruit flavours,” he said. “Because with flavors, you should not be overwhelmed by the spirit, but instead, be able to taste the essence of the fruit in the bottle. Tasting is believing though. Try a bottle of Finlandia Grapefruit Fusion and see for yourself.”
For more information on Finlandia Vodka, please visit www.finlandia.com.