champagne, parmigiano reggiano, prosciutto di parma...and now russian vodka
NEW YORK, Nov. 15, 2010 /PRNewswire/ -- In keeping with other quality, location-centric food and drink products, Russian vodka now has its own designation signifying its authenticity. The Russian Federation has ruled that to be labeled a Russian vodka, all ingredients must be grown, distilled, and bottled in Russia. Russian Standard Vodka, the number one premium vodka in Russia, is proud to be one of the first vodkas to be awarded this distinction. Beginning November, all Russian Standard Vodka bottles in the U.S. will display a special label with a unique number declaring its 100% Russian provenance.
"We are proud to display our Certificate of Origin as a guarantee ofRussian Standard Vodka's
quality and provenance," said Roustam Tariko, founder and president of Russian Standard Vodka. "In today's world, consumers value authenticity and production origin highly in their choice of brands. Just as superb French and Italian products are awarded Appellation d'origine controlee and Denominazione di Origine Controllata, or a Cuban cigar holds the coveted Habanos D.O.P., Russia, the homeland of vodka, also must guarantee its national drink. Our Certification of Origin will helpvodka
lovers distinguish Russian Standard from the many vodka brands that pretend to be Russian, but are not."
In today's marketplace this badge of authenticity is more important than ever, as foodies world-wide demand to know that the products they are enjoying are genuinely produced to the highest standard. With evermore imposter products flooding the stores, consumers look to geographical marques to determine the genuine from the fake and to guide their final purchase decisions: so, Champagne versus sparkling wine; Parmigiano Reggiano versus generic parmesan; Balsamic vinegar from Modena, Italy compared to mass-market vinegar, and now Russian vodka versus generic vodka.
Consumers and bartenders alike are finding this a welcome development in the quality of the vodka drinking experience. "Russian Standard Vodka is the byword for authentic Russian vodka, and the new Certificate of Origin label not only educates mixologists like myself but also - by extension - my customers. This has to be a positive step forward for the vodka category in the U.S., given the proliferation in recent years of flavored and watered-down styles," shares Dushan Zaric, Principal Bartender at New York's Employees Only.