Gemini Spirits & Wine Acquires Worldwide Rights to Margaritaville Tequila, RTDs and Rums
Chicago, IL – Ken Kwarta, General Manager of Gemini Spirits & Wine announced that the company has acquired the worldwide rights to produce, distribute and market spirits brands from Margaritaville Holdings effective April 30th, 2010.
Today's line up of products includes tequila, flavored tequilas, rum, ready to drink margaritas and mojitos.
The Gemini sales and marketing team takes over responsibilities from the Margaritaville Spirits team today while Luxco will continue to produce, fulfill orders, invoice and administrate the brand for approximately the next 90 days after which time production and administrative duties will transfer to the Sazerac company.
Commenting on the acquisition Ken Kwarta said "We are delighted with the Margaritaville acquisition which will complement our existing portfolio of tequilas; Siete Leguas, Corazón, San Matías and Sotol Hacienda de Chihuahua, as well as the fast growing Gran Gala Triple Orange Liqueur which excels in premium margaritas. Jimmy Buffett's Margaritaville brand has enjoyed remarkable success in the past decade expanding into many parts of the lifestyle market, spirits are a very logical part of the brand's fun lifestyle positioning. We are looking forward to accelerating the brand's impressive recent growth trend."