Sean "Diddy" Combs Reveals Newest Flavor, CÎROC Apple

Sean

NEW YORK -Sean "Diddy" Combs introduced the world to CÎROC Apple Infused Vodka during an appearance on "Late Night with Seth Meyers." CÎROC Apple is the sixth flavor in the line extension from the makers of CÎROC Ultra Premium. The newest variant joins the best-selling lineup, which includes CÎROC Ultra Premium, CÎROC Pineapple, CÎROC Peach, CÎROC Amaretto, CÎROC Red Berry and CÎROC Coconut.

In honor of the launch, CÎROC has commissioned American performance painter David Garabaldi to share his creative interpretation of the "forbidden fruit" thematic with audiences in New York and Los Angeles. The artist's masterpieces will be exposed on larger-than-life wallscapes prominently placed in highly trafficked areas during the month of November. The billboards represent the millions of ambitious dreamers around the country who are passionate and committed to what they are made of. These are the individuals who CÎROC Ultra Premium toasts to every day.

In addition to the bicoastal billboard reveal, Sean "Diddy" Combs hosted the Emperor's Ball in New York City to celebrate the launch of CÎROC Apple on October 31st.

"CÎROC has always focused on innovation and celebration. Our flavors remain at the heart of our unprecedented success. The new CÎROC Apple combines one of my favorite flavors with the greatest ultra premium vodka," said Sean "Diddy" Combs, Chairman of Combs Enterprises. "We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks."

CÎROC Apple boasts a vivid green apple flavor infused with a touch of ripeness and a subtly smooth, crisp finish. The newest variant can be enjoyed shaken and double strained, and also pairs excellently with Ocean Spray Cranberry Juice Cocktail. The liquid also lends itself well to a variety of twists on more traditional cocktails including the CÎROC Apple Martini, Sangria, Mimosa and Cider.

CÎROC Apple is now available for pre-order at ReserveBar.com/CIROCApple. Beginning in November, consumers can enjoy CÎROC Apple cocktails at top restaurants, bars and lounges across the country with full nationwide distribution expected for January 2016.

CÎROC Apple possesses a juicy green apple flavor with hints of vanilla and citrus that provide for a fresh and crisp finish. The product will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $30.99 for a 750mL bottle. The specialty spirit is 70 proof and 35% ABV.

The makers of CÎROC Ultra Premium would like to remind consumers to celebrate responsibly.