Coca-Cola Expanding Beverage Portfolio With Addition of New Fuze and Gold Peak Tea Flavors
ATLANTA (November 8, 2010) – The Coca-Cola Company is rolling out four refreshing new flavors of FUZE and Gold Peak fresh-brewed teas, helping restaurants enhance their beverage menus and satisfy the growing consumer demand for iced tea flavor and variety. Available to operators by December 2010, FUZE Raspberry Flavored Tea and FUZE Unsweetened Green Tea combine tea with vitamin C and four B vitamins available in robust and innovative flavors to offer consumers a great-tasting beverage. By early 2011, consumers will also be able to enjoy the taste of Gold Peak tea in both Tropical Infused and Green Tea flavors.
The addition of the new fresh-brewed flavored teas comes in response to increased consumer demand for fruit flavored teas and green tea. Raspberry and Tropical flavors are among the top 10 demanded flavors in foodservice, while green tea has seen a significant increase in popularity over the past two years because of its perceived health benefits.
“As the fresh-brewed tea market continues to grow, operators are seeking new options to satisfy health-conscious customers with a variety of taste preferences,” said Scott Young, Senior Vice President, Foodservice Strategy and Marketing, Coca-Cola. “The addition of the new flavors to our already diverse beverage portfolio will help foodservice operators satisfy guests and simultaneously maximize beverage profits.”
The four new flavor-infused teas, which were in development for six months, will be available to operators through Coca-Cola Foodservice’s Total Beverage Solution System by mid-2011. Please visit www.cokesolutions.com for more information.