the brew (november/december 2011)
Dos Equis' Redesign
Dos Equis Lager and Dos Equis Amber will sport a new bottle and can redesign that showcases key brand elements. Changes include an updated typeface of the “XX” element and rays on the front label to increase brand visibility, a heritage line on the front label to highlight the unique Dos Equis story and a profile turn of Aztec leader Moctezuma from facing left to facing right, representing the brand’s forward thinking and momentum.
Full Sail Brewing Session Fest
Session Fest is the newest addition to the Session family of beers from Full Sail Brewing. The holiday beer is a Czech-style strong lager brewed with 2-Row Pale, Munich, Caramel and Wheat malts and blended with Glacier and Cascade hops for a medium-to-full body. Full malt and candy caramel flavors underscore spicy hoppiness, providing citrus and pine overtones for a long, clean finish.
Sebago Brewing Company releases 2011 Barleywine, part of its single-batch series. Aged over nine months in charred oak bourbon barrels, the 2011 Barleywine is a blend of 2-Row and Caramel variety malts. The dark ruby and brown ale has notes of vanilla, coconut, bourbon and malty aromas complemented by a bold maltiness, bourbon and slight alcohol and hoppiness flavors. The limited-release Barleywine is available at all Sebago Brewing Company locations.