The Brew (June 2011)
Newcastle Limited Edition Beers
Newcastle Brown Ale is debuting four Newcastle Limited Edition brews throughout 2011, including: Newcastle Summer Ale, a golden beer with a citrus hop aroma and a bold, crisp and refreshing taste; Newcastle Werewolf, a blood-red ale with a bite of bitterness, distinct autumn taste and sweet beery overtones; Newcastle Winter IPA, a full-bodied, hoppy beer with authentic malt flavors and a creamy finish; and Newcastle Founder’s Ale, a traditional English semi-bitter ale with a sweet and dry finish. On-premise point-of-sale materials, such as Geordie Schooner glassware, also will be available.
Shipyard Brewing Company’s Smashed Blueberry
The Shipyard Brewing Company is introducing Smashed Blueberry, a dark brown beer, to its Pugsley’s Signature Series line. A hybrid between a Porter and a Scotch Ale, the Smashed Blueberry has flavors of coffee and chocolate with fresh blueberry aroma and a delicate finish of sweet fruit and dry hops. Beers in Pugsley’s Signature Series include Barley Wine Style Ale, Imperial Porter, XXXX IPA and Smashed Pumpkin.
Coors Light Two-Stage Cold Activation
Coors Light is introducing its new two-stage activation technology that indicates when a beer gets cold. An indicator bar as well as the Coors Light mountain logo on the new bottles and cans will turn blue to signify when a beer is cold; a second “Super Cool” indicator bar also will turn blue when the beer is at its peak temperature.
Gritty McDuff’s Vacationland Summer Ale
Gritty McDuff’s Brewing Company announces the release of its Vacationland Summer Ale, a full-bodied ale made with pale and wheat malt along with Cascade wheat hops for a delicate and forward hop character. New packaging features new labels, brighter colors, and shows a beer-thieving bear and summer campers traveling through Maine.